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Preferences

# What are brands spending on Amazon Advertising?

Amazon recently reported that Advertising is a $31b dollar business. Every year since they rolled out advertising for their Marketplace they have only increased their investments and make concerted efforts to get Amazon Sellers to adopt this as a part of their marketing.

We have decided to try and answer on simple question.

Who’s doing all the spending and where is it going each month?

SmartScout

Drag here to set row groups

Drag here to set column labels

Brand

Sponsored Products #1 Spot Spend

Sponsored Products Top Group Spend

Sponsored Brand Spend

Sponsored Video Spend

Total Ad Spend1

Monthly Revenue

Percent of Sales by Amazon Retail

Category

Primary Subcategory

$2,776,351.28

$4,790,900.60

$3,839,480.87

$196,301.55

$11,603,034.30

$43,096,015.66

0.0%

Health & Household

$2,641,639.17

$5,977,685.10

$884,803.01

$575,433.56

$10,079,560.84

$83,947,465.39

0.1%

Grocery & Gourmet Food

$2,363,361.59

$1,923,670.40

$3,058,852.37

$57,212.42

$7,403,096.78

$364,141,115.29

65.0%

Electronics

$265,266.74

$879,596.12

$629,407.07

$5,006,884.01

$6,781,153.94

$9,385,936.50

0.0%

Health & Household

$2,424,603.14

$2,920,410.28

$396,703.08

$564,185.34

$6,305,901.84

$44,851,750.39

0.0%

Health & Household

$2,291,670.81

$3,695,928.60

$88,291.42

$48,990.29

$6,124,881.12

$25,048,624.54

0.0%

Health & Household

$733,114.11

$1,922,574.43

$636,952.31

$2,022,563.03

$5,315,203.88

$11,380,022.35

99.4%

Grocery & Gourmet Food

$752,773.56

$1,940,951.49

$1,659,302.00

$850,332.44

$5,203,359.49

$23,376,446.83

0.0%

Clothing, Shoes & Jewelry

$717,516.73

$1,338,399.46

$675,098.90

$2,369,769.96

$5,100,785.05

$7,952,013.42

0.0%

Beauty & Personal Care

$746,910.55

$1,586,978.08

$2,193,162.15

$570,526.26

$5,097,577.04

$24,752,316.34

99.5%

Home & Kitchen

$1,329,096.23

$2,719,471.02

$500,640.41

$546,258.41

$5,095,466.07

$8,638,623.13

98.4%

Books

$694,107.91

$1,032,640.28

$2,015,389.26

$1,300,796.90

$5,042,934.35

$16,812,254.95

0.0%

Home & Kitchen

$1,374,911.02

$1,363,096.87

$1,781,431.89

$343,468.22

$4,862,908.00

$19,342,036.67

86.1%

Health & Household

$1,308,116.19

$2,985,878.20

$80,184.71

$258,819.62

$4,632,998.72

$8,021,842.65

0.0%

Beauty & Personal Care

$596,968.31

$1,239,312.08

$2,223,778.05

$549,681.08

$4,609,739.52

$34,549,526.60

0.0%

Home & Kitchen

$515,847.32

$1,144,176.22

$1,343,673.46

$1,270,784.28

$4,274,481.28

$36,640,632.88

0.0%

Clothing, Shoes & Jewelry

$658,126.25

$1,553,278.82

$1,523,465.34

$346,763.96

$4,081,634.37

$16,459,425.87

0.0%

Clothing, Shoes & Jewelry

$985,199.62

$1,483,461.98

$1,365,922.12

$0.00

$3,834,583.72

$12,130,918.37

90.6%

Grocery & Gourmet Food

$747,317.55

$1,272,894.28

$1,263,630.52

$527,366.87

$3,811,209.22

$35,584,454.40

1.2%

Baby Products

$803,699.06

$1,575,979.96

$921,075.56

$435,613.07

$3,736,367.65

$131,130,965.40

44.3%

Office Products

$766,508.33

$1,900,219.35

$1,064,629.90

$0.00

$3,731,357.58

$14,117,265.33

100.0%

Beauty & Personal Care

$918,794.41

$2,098,991.57

$665,246.98

$0.00

$3,683,032.96

$6,060,205.58

1.7%

Beauty & Personal Care

$259,946.94

$845,750.90

$767,698.28

$1,782,008.82

$3,655,404.94

$6,067,725.49

0.1%

Beauty & Personal Care

$310,919.35

$456,898.68

$676,988.02

$2,155,884.32

$3,600,690.37

$13,437,830.83

0.0%

Clothing, Shoes & Jewelry

$986,653.63

$1,710,634.25

$495,912.64

$347,728.80

$3,540,929.32

$6,851,078.00

0.0%

Health & Household

$877,946.75

$2,251,758.75

$387,213.48

$0.00

$3,516,918.98

$6,431,318.40

97.5%

Grocery & Gourmet Food

$799,162.77

$1,720,602.39

$866,957.16

$84,169.75

$3,470,892.07

$13,542,824.55

0.0%

Beauty & Personal Care

$796,261.13

$1,480,210.76

$1,100,759.62

$0.00

$3,377,231.51

$22,831,527.00

0.0%

Beauty & Personal Care

$791,849.59

$1,087,335.09

$1,484,838.32

$0.00

$3,364,023.00

$30,266,968.68

98.4%

Baby Products

$548,606.35

$1,535,544.60

$1,103,892.80

$148,782.01

$3,336,825.76

$14,193,207.00

95.5%

Beauty & Personal Care

$707,890.14

$1,243,042.16

$1,174,024.54

$208,651.60

$3,333,608.44

$16,164,216.49

0.0%

Beauty & Personal Care

$1,157,718.20

$1,504,152.03

$434,653.95

$25,161.73

$3,121,685.91

$12,480,971.36

68.1%

Health & Household

$584,650.11

$1,514,511.73

$691,291.45

$318,889.16

$3,109,342.45

$16,315,675.98

0.9%

Home & Kitchen

$666,994.08

$933,691.46

$1,131,090.23

$297,368.14

$3,029,143.91

$7,359,798.71

100.0%

Beauty & Personal Care

$413,914.27

$860,257.58

$1,459,252.28

$282,032.34

$3,015,456.47

$14,548,148.85

0.4%

Health & Household

$301,472.11

$736,457.93

$1,959,860.22

$0.00

$2,997,790.26

$30,334,418.60

99.4%

Pet Supplies

$585,449.50

$852,782.14

$1,494,526.27

$42,845.78

$2,975,603.69

$52,446,839.07

77.0%

Toys & Games

$989,152.47

$1,519,979.18

$414,667.74

$0.00

$2,923,799.39

$1,598,809.09

95.7%

Grocery & Gourmet Food

$846,999.19

$1,648,395.45

$388,620.57

$89.07

$2,884,104.28

$19,407,922.12

92.2%

Beauty & Personal Care

$588,595.05

$1,603,147.18

$566,573.88

$0.00

$2,758,316.11

$7,414,938.37

94.2%

Beauty & Personal Care

$735,705.41

$1,311,436.13

$289,190.53

$378,686.25

$2,715,018.32

$9,639,235.11

88.2%

Beauty & Personal Care

$646,165.62

$624,132.46

$991,040.75

$372,801.57

$2,634,140.40

$12,976,004.59

99.4%

Grocery & Gourmet Food

$333,101.57

$651,127.27

$846,938.04

$783,962.96

$2,615,129.84

$8,681,850.99

0.0%

Beauty & Personal Care

$408,540.01

$864,581.16

$901,284.52

$418,100.11

$2,592,505.80

$21,858,539.19

0.0%

Clothing, Shoes & Jewelry

$669,629.04

$1,037,145.84

$470,433.40

$410,537.45

$2,587,745.73

$61,697,241.30

51.2%

Office Products

$828,108.74

$1,192,824.49

$377,842.40

$178,453.01

$2,577,228.64

$6,982,445.71

0.0%

Beauty & Personal Care

$213,736.17

$472,783.54

$390,783.38

$1,486,416.37

$2,563,719.46

$3,489,364.04

0.0%

Beauty & Personal Care

$324,566.98

$783,797.14

$942,696.91

$505,407.20

$2,556,468.23

$8,748,865.74

0.0%

Camera & Photo

$530,719.55

$1,320,166.59

$362,546.90

$325,310.50

$2,538,743.54

$74,163,342.23

75.8%

Patio, Lawn & Garden

$288,622.08

$710,723.52

$906,898.00

$616,339.20

$2,522,582.80

$12,048,477.97

99.3%

Automotive

$408,593.73

$488,372.57

$926,014.47

$697,699.70

$2,520,680.47

$35,863,328.13

98.3%

Home & Kitchen

$633,410.87

$546,152.57

$732,646.14

$541,555.61

$2,453,765.19

$9,733,903.18

67.8%

Home & Kitchen

$497,675.78

$1,219,924.01

$588,423.89

$131,705.99

$2,437,729.67

$23,556,099.71

0.0%

Clothing, Shoes & Jewelry

$553,828.41

$1,158,596.86

$601,318.66

$116,053.65

$2,429,797.58

$12,751,216.69

0.0%

Office Products

$721,914.17

$742,081.79

$716,287.01

$237,235.34

$2,417,518.31

$14,205,098.77

99.4%

Automotive

$412,925.68

$937,701.56

$1,023,667.89

$19,650.72

$2,393,945.85

$25,107,565.44

80.1%

Beauty & Personal Care

$725,208.11

$1,163,357.19

$168,430.32

$328,079.51

$2,385,075.13

$20,285,587.19

87.7%

Health & Household

$353,474.73

$768,958.20

$749,348.81

$452,754.63

$2,324,536.37

$5,376,630.72

0.0%

Health & Household

$219,781.92

$326,539.36

$1,461,144.15

$313,887.94

$2,321,353.37

$12,579,241.75

89.3%

Health & Household

$542,228.47

$1,016,643.05

$639,239.45

$75,979.81

$2,274,090.78

$16,310,199.19

0.0%

Tools & Home Improvement

$426,846.80

$826,931.18

$672,896.55

$342,961.39

$2,269,635.92

$5,355,767.44

0.1%

Patio, Lawn & Garden

$480,284.12

$1,178,694.54

$105,751.97

$497,699.24

$2,262,429.87

$9,784,542.09

0.0%

Health & Household

$242,675.21

$508,786.15

$1,347,029.92

$150,061.72

$2,248,553.00

$19,196,002.69

84.5%

Health & Household

$628,906.53

$973,540.14

$609,199.63

$21,765.48

$2,233,411.78

$182,322,216.05

52.6%

Electronics

$373,652.92

$966,774.55

$607,311.51

$284,987.57

$2,232,726.55

$11,114,873.16

68.5%

Electronics

$351,915.82

$628,857.81

$753,513.39

$488,161.81

$2,222,448.83

$6,898,801.97

0.0%

Tools & Home Improvement

$401,585.67

$1,114,882.61

$326,152.04

$339,870.28

$2,182,490.60

$7,909,796.95

65.6%

Home & Kitchen

$475,050.93

$780,421.15

$511,277.41

$408,627.59

$2,175,377.08

$29,863,143.47

90.0%

Grocery & Gourmet Food

$519,013.24

$802,216.46

$766,382.24

$77,882.71

$2,165,494.65

$18,367,622.34

88.9%

Health & Household

$562,487.20

$1,050,785.01

$293,790.09

$252,763.56

$2,159,825.86

$5,759,147.15

0.0%

Health & Household

$537,341.36

$1,332,582.30

$251,313.86

$12,621.89

$2,133,859.41

$46,894,268.12

0.0%

Health & Household

$436,055.98

$1,125,572.55

$140,713.23

$408,155.51

$2,110,497.27

$6,690,925.68

0.0%

Health & Household

$367,544.87

$1,204,659.85

$313,095.82

$207,990.93

$2,093,291.47

$6,809,485.90

0.3%

Beauty & Personal Care

$175,454.45

$433,054.50

$393,307.08

$1,080,083.82

$2,081,899.85

$2,652,619.65

0.9%

Beauty & Personal Care

$258,501.89

$743,135.31

$564,259.35

$508,268.54

$2,074,165.09

$11,857,612.21

1.2%

Health & Household

$522,651.79

$1,021,612.49

$508,128.25

$5,322.31

$2,057,714.84

$13,206,259.15

88.9%

Health & Household

$239,132.76

$417,762.13

$1,265,370.06

$116,749.97

$2,039,014.92

$24,905,277.51

99.7%

Beauty & Personal Care

$92,261.13

$196,238.98

$582,380.09

$1,155,547.17

$2,026,427.37

$2,855,531.60

83.8%

Beauty & Personal Care

$259,981.69

$455,485.72

$975,135.61

$334,927.29

$2,025,530.31

$12,664,653.63

0.0%

Clothing, Shoes & Jewelry

$312,251.55

$743,232.56

$824,240.82

$134,116.47

$2,013,841.40

$3,701,467.14

0.2%

Health & Household

$389,431.37

$847,927.12

$516,798.37

$240,002.80

$1,994,159.66

$16,036,985.95

0.0%

Tools & Home Improvement

$371,009.05

$487,487.72

$227,036.39

$899,079.83

$1,984,612.99

$3,724,490.00

0.0%

Beauty & Personal Care

$283,594.93

$872,051.55

$812,512.86

$0.00

$1,968,159.34

$5,959,475.34

99.8%

Beauty & Personal Care

$249,612.71

$627,162.86

$1,016,577.17

$63,879.35

$1,957,232.09

$5,973,931.83

0.0%

Health & Household

$387,837.03

$794,681.32

$457,813.04

$312,090.44

$1,952,421.83

$18,458,381.68

30.4%

Electronics

$302,300.34

$775,548.64

$146,091.52

$722,507.55

$1,946,448.05

$13,005,624.12

0.0%

Clothing, Shoes & Jewelry

$434,614.94

$894,084.79

$510,453.65

$94,698.00

$1,933,851.38

$4,362,047.94

95.2%

Grocery & Gourmet Food

$396,498.90

$1,035,115.84

$491,412.73

$0.00

$1,923,027.47

$4,166,388.56

96.3%

Grocery & Gourmet Food

$496,951.16

$885,948.84

$524,096.24

$8,787.39

$1,915,783.63

$33,668,456.63

0.1%

Beauty & Personal Care

$582,200.23

$1,016,218.03

$176,769.17

$136,196.80

$1,911,384.23

$9,624,553.51

99.8%

Pet Supplies

$441,042.58

$980,353.95

$449,933.77

$37,126.95

$1,908,457.25

$6,528,560.37

92.5%

Cell Phones & Accessories

$473,451.32

$776,823.59

$584,165.92

$63,551.82

$1,897,992.65

$41,786,615.05

1.8%

Toys & Games

$683,884.41

$646,283.19

$312,002.25

$247,717.90

$1,889,887.75

$27,756,461.46

76.8%

Health & Household

$510,587.29

$983,821.23

$180,968.93

$211,144.20

$1,886,521.65

$1,510,000.29

98.6%

Books

$328,170.79

$533,196.17

$866,697.78

$129,019.45

$1,857,084.19

$29,956,199.56

87.8%

Beauty & Personal Care

$340,576.42

$636,328.49

$230,167.97

$643,740.62

$1,850,813.50

$8,937,820.30

88.3%

Health & Household

$539,002.44

$1,073,718.97

$163,930.31

$66,870.96

$1,843,522.68

$6,715,627.40

87.0%

Health & Household

$389,286.69

$722,835.10

$686,987.21

$40,609.68

$1,839,718.68

$10,687,698.20

83.0%

Health & Household

$223,234.74

$342,882.33

$160,123.95

$1,111,579.65

$1,837,820.67

$1,363,370.57

0.0%

Beauty & Personal Care

$347,248.66

$647,466.88

$841,059.45

$0.00

$1,835,774.99

$34,134,461.47

99.8%

Pet Supplies

$221,174.58

$455,609.28

$414,404.88

$742,983.70

$1,834,172.44

$2,703,787.94

0.0%

Clothing, Shoes & Jewelry

$339,972.44

$779,146.18

$351,199.64

$350,409.84

$1,820,728.10

$9,717,105.17

7.2%

Tools & Home Improvement

$455,632.82

$776,098.55

$350,616.26

$229,908.46

$1,812,256.09

$18,314,414.98

79.1%

Electronics

$440,048.90

$855,944.51

$404,335.08

$103,871.32

$1,804,199.81

$3,894,393.94

0.0%

Electronics

$432,957.15

$547,677.63

$604,222.53

$217,158.67

$1,802,015.98

$4,632,090.06

96.3%

Health & Household

$144,712.44

$288,371.59

$1,165,626.69

$197,257.80

$1,795,968.52

$5,367,655.13

86.4%

Beauty & Personal Care

$322,250.25

$1,166,188.69

$289,796.38

$0.00

$1,778,235.32

$4,323,163.73

98.8%

Health & Household

$413,851.88

$733,082.16

$536,044.02

$84,983.01

$1,767,961.07

$22,153,294.37

0.2%

Home & Kitchen

$380,528.22

$660,520.98

$438,871.74

$286,783.79

$1,766,704.73

$12,028,517.21

91.8%

Beauty & Personal Care

$158,436.69

$446,851.43

$570,397.69

$580,119.16

$1,755,804.97

$6,764,583.36

0.5%

Beauty & Personal Care

$551,611.72

$774,247.74

$102,511.52

$326,692.53

$1,755,063.51

$9,482,691.18

91.8%

Beauty & Personal Care

$289,095.23

$666,836.24

$642,747.03

$154,509.08

$1,753,187.58

$62,339,474.67

68.3%

Clothing, Shoes & Jewelry

$179,832.76

$623,119.56

$296,146.00

$642,175.83

$1,741,274.15

$3,229,535.06

0.1%

Electronics

$667,970.68

$728,891.06

$96,622.50

$242,559.93

$1,736,044.17

$4,082,712.77

0.0%

Beauty & Personal Care

$108,650.51

$380,043.93

$458,927.38

$780,986.94

$1,728,608.76

$314,493.54

0.0%

Beauty & Personal Care

$214,379.82

$253,608.30

$566,283.27

$690,341.11

$1,724,612.50

$9,840,065.90

0.0%

Health & Household

$166,079.24

$206,186.05

$246,790.79

$1,101,353.95

$1,720,410.03

$811,677.10

95.5%

Grocery & Gourmet Food

$273,488.00

$724,396.56

$458,996.99

$263,243.79

$1,720,125.34

$5,261,821.97

0.0%

Health & Household

$523,841.79

$612,710.56

$453,370.02

$126,182.15

$1,716,104.52

$22,478,546.83

98.9%

Baby Products

$302,604.56

$701,827.15

$178,851.01

$527,650.99

$1,710,933.71

$10,789,514.25

78.4%

Grocery & Gourmet Food

$151,939.11

$296,034.36

$258,952.84

$1,001,872.15

$1,708,798.46

$702,403.44

0.0%

Beauty & Personal Care

$232,875.68

$690,186.06

$677,940.22

$105,797.94

$1,706,799.90

$4,654,337.99

99.2%

Health & Household

$572,937.81

$741,753.11

$112,285.44

$272,079.39

$1,699,055.75

$5,032,635.38

92.4%

Beauty & Personal Care

$153,935.48

$330,124.61

$1,213,776.39

$0.00

$1,697,836.48

$1,567,686.12

94.1%

Grocery & Gourmet Food

$101,007.14

$299,746.68

$146,386.66

$1,142,422.29

$1,689,562.77

$708,092.04

92.7%

Grocery & Gourmet Food

$156,242.16

$396,442.62

$735,678.98

$400,516.90

$1,688,880.66

$11,305,590.41

0.0%

Clothing, Shoes & Jewelry

$199,790.62

$385,456.81

$933,373.16

$170,250.58

$1,688,871.17

$5,545,322.52

0.0%

Clothing, Shoes & Jewelry

$195,860.32

$600,727.44

$532,829.53

$353,630.67

$1,683,047.96

$3,098,944.40

0.0%

Beauty & Personal Care

$299,686.67

$641,802.68

$613,211.31

$119,533.52

$1,674,234.18

$4,965,303.58

0.0%

Health & Household

$409,418.35

$575,378.11

$514,071.01

$171,492.05

$1,670,359.52

$21,100,425.21

50.8%

Cell Phones & Accessories

$143,215.97

$215,045.83

$70,785.63

$1,238,640.84

$1,667,688.27

$3,311,317.93

0.1%

Beauty & Personal Care

$210,434.56

$630,826.14

$796,293.00

$0.00

$1,637,553.70

$3,175,472.17

98.0%

Pet Supplies

$230,348.63

$480,035.24

$430,647.17

$482,325.21

$1,623,356.25

$3,593,081.32

0.0%

Health & Household

$365,781.41

$666,486.13

$437,262.24

$152,118.52

$1,621,648.30

$1,865,572.03

76.2%

Books

$247,320.78

$538,867.88

$349,037.00

$476,495.15

$1,611,720.81

$3,665,353.33

0.0%

Arts, Crafts & Sewing

$530,270.24

$393,392.09

$578,292.29

$105,354.36

$1,607,308.98

$13,271,318.63

0.0%

Patio, Lawn & Garden

$175,040.03

$470,516.42

$549,016.27

$405,947.79

$1,600,520.51

$376,220.35

0.0%

Beauty & Personal Care

$377,195.23

$898,604.31

$322,375.52

$0.00

$1,598,175.06

$8,266,906.87

95.0%

Beauty & Personal Care

$239,157.35

$484,175.21

$395,996.94

$477,435.90

$1,596,765.40

$1,044,022.72

67.9%

Books

$205,127.61

$591,835.57

$492,950.91

$302,189.23

$1,592,103.32

$3,520,969.39

0.3%

Electronics

$226,661.82

$372,009.35

$971,880.16

$15,387.20

$1,585,938.53

$4,492,019.94

0.0%

Home & Kitchen

$207,042.89

$493,981.43

$495,989.63

$388,894.56

$1,585,908.51

$3,822,962.59

0.0%

Health & Household

$267,089.73

$449,169.22

$300,413.70

$562,494.94

$1,579,167.59

$2,598,566.41

3.1%

Health & Household

$322,214.02

$611,806.27

$441,847.33

$196,495.72

$1,572,363.34

$11,843,742.61

38.5%

Electronics

$227,709.87

$629,375.41

$704,016.77

$1,660.78

$1,562,762.83

$3,902,945.05

0.0%

Cell Phones & Accessories

$151,859.54

$340,442.59

$480,881.53

$583,688.82

$1,556,872.48

$4,407,953.60

0.0%

Clothing, Shoes & Jewelry

$294,349.82

$823,347.31

$301,333.42

$136,876.14

$1,555,906.69

$4,580,203.15

0.0%

Home & Kitchen

$129,919.24

$300,921.35

$416,458.77

$700,134.40

$1,547,433.76

$1,861,182.29

0.0%

Arts, Crafts & Sewing

$191,835.69

$438,629.11

$571,033.81

$340,476.22

$1,541,974.83

$4,136,233.53

0.0%

Patio, Lawn & Garden

$24,804.33

$86,383.09

$40,678.94

$1,384,535.86

$1,536,402.22

$312,068.16

0.0%

Pet Supplies

$69,046.60

$402,261.21

$148,401.93

$895,965.11

$1,515,674.85

$1,300,851.40

0.1%

Cell Phones & Accessories

$216,337.31

$377,705.23

$912,028.49

$5,822.75

$1,511,893.78

$3,588,048.76

0.0%

Cell Phones & Accessories

$182,588.58

$437,428.41

$498,221.52

$388,525.11

$1,506,763.62

$8,951,237.13

0.0%

Home & Kitchen

$458,311.83

$830,084.71

$188,061.78

$29,984.46

$1,506,442.78

$4,922,594.65

91.6%

Health & Household

$146,397.17

$288,870.81

$79,439.55

$990,764.56

$1,505,472.09

$1,449,213.82

0.0%

Cell Phones & Accessories

$198,787.64

$305,956.48

$560,936.51

$438,953.07

$1,504,633.70

$12,493,293.24

46.1%

Electronics

$353,552.97

$405,955.96

$741,778.54

$659.37

$1,501,946.84

$13,116,075.03

82.7%

Office Products

$317,882.02

$619,478.20

$408,604.23

$155,310.13

$1,501,274.58

$61,789,614.12

79.4%

Clothing, Shoes & Jewelry

$393,769.92

$829,799.73

$236,926.49

$39,626.06

$1,500,122.20

$3,753,548.06

0.0%

Electronics

$214,240.63

$475,920.26

$211,754.43

$581,373.41

$1,483,288.73

$1,638,797.00

0.0%

Clothing, Shoes & Jewelry

$45,312.44

$125,414.73

$29,249.69

$1,282,777.70

$1,482,754.56

$2,423,479.27

82.1%

Grocery & Gourmet Food

$292,173.01

$567,934.21

$489,844.15

$132,424.62

$1,482,375.99

$10,834,314.87

0.0%

Beauty & Personal Care

$326,346.20

$603,706.73

$325,793.45

$226,213.18

$1,482,059.56

$5,989,093.20

0.0%

Health & Household

$196,834.14

$477,147.45

$331,959.08

$474,112.66

$1,480,053.33

$3,415,655.41

92.3%

Beauty & Personal Care

$315,694.08

$734,384.82

$295,596.85

$133,339.97

$1,479,015.72

$4,939,436.61

0.0%

Beauty & Personal Care

$611,232.76

$475,054.74

$0.00

$387,236.55

$1,473,524.05

$14,746,690.44

0.0%

Health & Household

$345,009.66

$791,885.18

$236,591.30

$97,719.56

$1,471,205.70

$14,595,052.50

33.5%

Electronics

$416,671.98

$864,529.44

$142,313.54

$44,559.80

$1,468,074.76

$6,155,256.65

0.0%

Health & Household

$307,288.56

$468,559.50

$580,083.20

$106,376.20

$1,462,307.46

$16,424,077.26

93.7%

Pet Supplies

$304,510.75

$733,417.35

$380,165.98

$42,849.24

$1,460,943.32

$3,570,031.06

0.0%

Health & Household

$417,913.92

$407,472.15

$334,397.25

$296,151.15

$1,455,934.47

$53,785,758.82

0.5%

Cell Phones & Accessories

$283,545.34

$498,495.58

$356,914.17

$314,176.57

$1,453,131.66

$5,472,685.22

0.0%

Beauty & Personal Care

$228,101.18

$773,830.44

$450,006.85

$830.46

$1,452,768.93

$15,927,324.21

91.5%

Grocery & Gourmet Food

$192,291.06

$507,275.76

$169,856.08

$579,462.94

$1,448,885.84

$3,821,379.64

36.5%

Baby Products

$290,070.02

$576,129.33

$468,522.53

$113,059.84

$1,447,781.72

$14,422,769.90

99.7%

Health & Household

$284,760.42

$516,650.28

$338,130.35

$303,710.77

$1,443,251.82

$5,375,403.05

0.0%

Baby Products

$83,246.34

$167,540.40

$661,144.92

$525,690.54

$1,437,622.20

$11,006,675.08

0.0%

Clothing, Shoes & Jewelry

$294,047.46

$275,778.36

$808,760.52

$57,277.17

$1,435,863.51

$14,209,705.65

0.0%

Health & Household

$80,580.75

$201,034.44

$207,403.37

$946,078.77

$1,435,097.33

$533,120.55

0.0%

Beauty & Personal Care

$217,649.24

$540,021.56

$625,361.43

$48,035.86

$1,431,068.09

$14,251,595.87

96.4%

Pet Supplies

$177,185.44

$205,939.86

$1,047,773.20

$0.00

$1,430,898.50

$4,569,489.23

0.0%

Health & Household

$380,227.07

$531,389.98

$517,406.01

$131.09

$1,429,154.15

$15,866,060.59

95.2%

Beauty & Personal Care

$274,880.14

$797,973.16

$283,575.70

$65,507.92

$1,421,936.92

$6,202,398.32

93.0%

Grocery & Gourmet Food

$124,684.94

$347,592.81

$647,330.68

$294,812.08

$1,414,420.51

$18,118,223.51

87.1%

Tools & Home Improvement

$250,617.71

$598,375.64

$458,578.21

$101,662.36

$1,409,233.92

$17,785,393.09

0.0%

Clothing, Shoes & Jewelry

$117,026.35

$455,537.96

$183,967.21

$648,955.69

$1,405,487.21

$1,538,765.92

99.8%

Baby Products

$307,285.20

$452,595.97

$329,935.60

$315,641.93

$1,405,458.70

$2,472,824.21

100.0%

Beauty & Personal Care

$201,181.62

$311,808.44

$676,656.91

$213,671.10

$1,403,318.07

$8,263,210.91

98.4%

Health & Household

$281,713.46

$256,954.44

$861,719.87

$0.00

$1,400,387.77

$2,104,147.79

86.1%

Grocery & Gourmet Food

$376,543.37

$697,531.35

$134,448.20

$191,061.23

$1,399,584.15

$8,362,049.38

0.0%

Tools & Home Improvement

$348,486.38

$456,349.98

$145,867.24

$448,211.77

$1,398,915.37

$6,712,353.61

91.6%

Beauty & Personal Care

$141,457.40

$368,478.95

$323,066.89

$563,880.98

$1,396,884.22

$5,029,929.80

0.0%

Kitchen & Dining

$240,740.02

$515,149.41

$627,875.46

$9,863.50

$1,393,628.39

$14,921,491.31

82.0%

Health & Household

$150,837.57

$488,211.06

$611,898.27

$137,743.69

$1,388,690.59

$6,563,333.07

0.2%

Health & Household

$214,244.69

$660,167.12

$172,530.18

$338,340.12

$1,385,282.11

$3,635,953.44

0.0%

Cell Phones & Accessories

$263,993.49

$688,590.75

$92,918.09

$337,913.64

$1,383,415.97

$8,600,513.87

0.0%

Health & Household

$401,576.19

$225,143.64

$756,058.46

$289.86

$1,383,068.15

$9,984,170.91

97.1%

Health & Household

$259,253.13

$467,709.12

$560,758.32

$94,897.06

$1,382,617.63

$14,529,800.17

0.0%

Tools & Home Improvement

$284,818.88

$450,599.08

$637,170.21

$0.00

$1,372,588.17

$864,398.46

0.2%

Baby Products

$90,493.95

$267,002.53

$467,594.69

$544,368.55

$1,369,459.72

$4,565,793.89

0.0%

Pet Supplies

$90,892.38

$114,425.78

$928,490.48

$235,523.27

$1,369,331.91

$3,470,034.98

0.2%

Grocery & Gourmet Food

$361,260.84

$425,974.75

$525,283.53

$48,979.49

$1,361,498.61

$6,142,565.64

97.7%

Beauty & Personal Care

$531,565.85

$696,320.18

$118,567.87

$11,923.33

$1,358,377.23

$6,428,027.70

0.0%

Cell Phones & Accessories

$247,923.33

$552,110.38

$485,387.98

$67,182.42

$1,352,604.11

$3,138,257.40

100.0%

Beauty & Personal Care

$330,269.12

$630,736.95

$382,087.39

$8,550.24

$1,351,643.70

$9,139,444.68

94.3%

Beauty & Personal Care

$213,945.31

$499,691.07

$559,267.65

$71,656.37

$1,344,560.40

$11,236,123.30

0.0%

Beauty & Personal Care

$115,857.94

$267,873.90

$587,923.87

$369,914.29

$1,341,570.00

$12,365,149.20

99.9%

Baby Products

$429,991.93

$514,257.46

$396,141.15

$0.00

$1,340,390.54

$16,882,292.39

88.1%

Beauty & Personal Care

$187,987.91

$323,162.98

$453,674.47

$373,299.65

$1,338,125.01

$25,459,482.15

85.7%

Health & Household

$366,036.90

$823,574.66

$146,481.89

$0.00

$1,336,093.45

$2,556,484.05

0.1%

Health & Household

$437,650.91

$344,027.79

$549,996.46

$777.76

$1,332,452.92

$15,748,575.44

98.2%

Electronics

$219,998.83

$387,029.76

$590,481.70

$133,078.05

$1,330,588.34

$3,870,990.34

0.0%

Clothing, Shoes & Jewelry

$386,804.30

$639,089.96

$137,875.96

$166,060.37

$1,329,830.59

$5,987,575.00

0.0%

Beauty & Personal Care

$296,002.18

$742,781.62

$130,659.65

$151,501.33

$1,320,944.78

$3,508,468.29

0.0%

Health & Household

$247,204.15

$376,756.90

$626,465.91

$54,865.02

$1,305,291.98

$12,394,482.53

99.4%

Health & Household

$210,779.01

$556,004.96

$474,837.72

$48,520.90

$1,290,142.59

$15,254,290.27

87.3%

Home & Kitchen

$292,942.20

$796,495.29

$198,372.48

$0.00

$1,287,809.97

$7,861,854.46

58.9%

Grocery & Gourmet Food

$219,374.25

$794,853.16

$149,582.49

$123,053.37

$1,286,863.27

$4,169,768.90

96.9%

Grocery & Gourmet Food

$399,103.95

$304,586.19

$493,991.70

$79,450.24

$1,277,132.08

$3,791,411.00

0.0%

Sports & Outdoors

$321,218.05

$579,511.18

$298,657.49

$76,202.01

$1,275,588.73

$35,889,816.61

77.2%

Electronics

$117,322.86

$298,132.41

$469,994.57

$389,019.52

$1,274,469.36

$1,802,695.15

0.0%

Health & Household

$84,336.08

$300,841.33

$345,469.09

$540,934.00

$1,271,580.50

$1,123,264.44

0.0%

Health & Household

$210,164.79

$513,661.23

$286,932.55

$258,512.23

$1,269,270.80

$8,119,286.83

0.0%

Clothing, Shoes & Jewelry

$56,456.30

$71,369.03

$1,140,769.61

$0.00

$1,268,594.94

$1,167,719.63

0.0%

Cell Phones & Accessories

$310,925.03

$828,353.77

$126,683.00

$0.00

$1,265,961.80

$4,285,164.65

0.0%

Health & Household

$250,763.03

$380,196.54

$486,993.97

$144,633.60

$1,262,587.14

$7,661,541.71

0.0%

Health & Household

$318,598.86

$666,262.41

$180,731.69

$90,511.26

$1,256,104.22

$7,139,890.48

0.3%

Health & Household

$122,805.82

$379,883.78

$125,268.48

$611,687.25

$1,239,645.33

$1,272,269.11

0.9%

Beauty & Personal Care

$313,563.92

$486,102.85

$438,634.84

$0.00

$1,238,301.61

$8,596,594.56

93.9%

Health & Household

$261,336.81

$357,784.42

$454,165.56

$154,767.64

$1,228,054.43

$6,983,153.29

99.9%

Baby Products

$314,857.37

$591,407.75

$321,751.91

$0.00

$1,228,017.03

$4,506,631.97

95.3%

Grocery & Gourmet Food

$85,709.61

$284,238.09

$844,607.43

$8,051.22

$1,222,606.35

$4,441,181.00

0.0%

Beauty & Personal Care

$228,513.15

$390,306.21

$597,659.71

$0.00

$1,216,479.07

$720,921.61

93.6%

Grocery & Gourmet Food

$259,764.26

$499,309.81

$397,261.16

$54,301.94

$1,210,637.17

$5,347,341.32

0.0%

Home & Kitchen

$120,529.08

$298,513.80

$570,104.17

$220,301.75

$1,209,448.80

$26,638,200.00

100.0%

Beauty & Personal Care

$114,471.84

$281,347.06

$343,696.67

$469,177.91

$1,208,693.48

$323,841.63

0.0%

Grocery & Gourmet Food

$423,951.64

$732,471.17

$47,582.44

$2,298.25

$1,206,303.50

$3,324,548.00

72.8%

Books

$279,821.00

$626,321.31

$299,543.03

$0.00

$1,205,685.34

$11,103,811.16

98.0%

Health & Household

$131,783.87

$220,240.93

$638,804.04

$211,598.91

$1,202,427.75

$2,399,721.15

0.0%

Electronics

$214,791.60

$273,419.42

$713,433.29

$0.00

$1,201,644.31

$1,716,928.77

98.2%

Grocery & Gourmet Food

$148,511.68

$529,079.74

$521,162.13

$0.00

$1,198,753.55

$1,059,330.32

94.9%

Grocery & Gourmet Food

$306,538.40

$717,170.30

$172,807.35

$0.00

$1,196,516.05

$33,646,418.17

92.1%

Pet Supplies

$289,977.39

$314,109.37

$548,558.81

$34,240.81

$1,186,886.38

$4,797,707.04

100.0%

Beauty & Personal Care

$216,849.08

$562,720.81

$317,084.56

$82,639.72

$1,179,294.17

$2,928,723.89

0.0%

Musical Instruments

$264,536.17

$435,315.18

$106,632.13

$366,408.34

$1,172,891.82

$7,270,096.77

59.4%

Clothing, Shoes & Jewelry

$175,773.59

$642,110.02

$236,383.99

$115,365.97

$1,169,633.57

$2,385,523.78

69.6%

Health & Household

$216,804.69

$531,636.57

$300,914.91

$119,017.34

$1,168,373.51

$5,655,020.01

0.0%

Clothing, Shoes & Jewelry

$173,364.10

$353,248.30

$361,854.81

$275,845.16

$1,164,312.37

$7,581,151.37

0.0%

Cell Phones & Accessories

$383,309.09

$482,143.72

$248,050.60

$44,476.74

$1,157,980.15

$24,777,842.32

89.9%

Health & Household

$132,177.94

$381,085.47

$270,957.97

$371,465.64

$1,155,687.02

$3,613,030.86

0.0%

Electronics

$150,932.08

$524,643.46

$471,201.17

$7,870.30

$1,154,647.01

$8,301,369.07

95.8%

Pet Supplies

$315,032.12

$506,071.11

$231,825.19

$97,048.02

$1,149,976.44

$13,201,965.20

68.8%

Video Games

$120,124.80

$277,643.72

$70,331.11

$680,225.70

$1,148,325.33

$981,009.75

0.0%

Health & Household

$141,980.44

$356,223.27

$364,111.89

$284,345.13

$1,146,660.73

$1,784,602.21

0.0%

Health & Household

$155,496.79

$373,708.35

$152,901.79

$463,420.31

$1,145,527.24

$1,731,531.49

0.0%

Pet Supplies

$342,130.74

$584,097.72

$196,663.71

$21,004.28

$1,143,896.45

$4,667,597.26

0.0%

Office Products

$231,583.12

$400,495.48

$482,544.00

$28,556.98

$1,143,179.58

$1,020,359.81

0.0%

Sports & Outdoors

$197,724.91

$350,216.55

$372,269.88

$216,228.16

$1,136,439.50

$17,951,966.81

0.0%

Home & Kitchen

$118,156.46

$219,166.16

$481,695.59

$313,956.91

$1,132,975.12

$5,191,334.30

0.0%

Pet Supplies

$96,384.85

$200,200.41

$321,946.20

$514,198.80

$1,132,730.26

$426,850.93

96.0%

Grocery & Gourmet Food

$220,212.58

$324,001.55

$344,819.51

$243,359.29

$1,132,392.93

$4,797,130.55

0.0%

Cell Phones & Accessories

$337,219.44

$580,355.43

$213,816.55

$0.00

$1,131,391.42

$4,386,390.40

0.0%

Grocery & Gourmet Food

$335,197.24

$353,638.49

$439,208.10

$1,970.06

$1,130,013.89

$27,143,612.19

91.8%

Electronics

$121,244.42

$305,309.43

$658,216.16

$41,213.50

$1,125,983.51

$3,581,934.60

98.8%

Grocery & Gourmet Food

$201,766.95

$451,343.13

$372,213.65

$97,073.87

$1,122,397.60

$3,756,018.90

0.0%

Health & Household

$213,484.63

$416,303.28

$392,019.51

$98,141.53

$1,119,948.95

$12,126,270.87

0.0%

Clothing, Shoes & Jewelry

$119,368.08

$365,522.45

$148,744.17

$484,837.54

$1,118,472.24

$2,876,129.97

0.0%

Health & Household

$216,468.70

$535,185.11

$25,589.95

$339,517.03

$1,116,760.79

$1,110,880.36

0.0%

Health & Household

$296,079.76

$543,372.48

$272,105.07

$4,825.12

$1,116,382.43

$13,384,037.84

71.6%

Electronics

$308,457.15

$561,345.87

$151,465.48

$94,337.78

$1,115,606.28

$63,383,859.01

48.1%

Electronics

$225,835.95

$479,877.47

$178,603.10

$231,085.73

$1,115,402.25

$2,516,297.12

0.0%

Camera & Photo

$215,015.30

$336,771.30

$129,363.41

$426,157.05

$1,107,307.06

$2,850,897.22

0.0%

Health & Household

$230,155.48

$301,755.50

$437,845.08

$137,294.37

$1,107,050.43

$7,365,798.09

0.0%

Electronics

$143,485.33

$312,769.99

$566,535.94

$78,555.95

$1,101,347.21

$7,929,574.60

89.1%

Home & Kitchen

$190,889.05

$398,229.70

$423,978.34

$87,839.84

$1,100,936.93

$53,394,838.79

53.7%

Tools & Home Improvement

$66,427.68

$169,117.90

$362,594.48

$502,111.78

$1,100,251.84

$4,983,359.89

37.2%

Health & Household

$292,312.27

$546,635.92

$126,221.79

$133,015.47

$1,098,185.45

$2,122,234.38

0.0%

Cell Phones & Accessories

$279,811.62

$503,112.87

$188,273.23

$123,969.08

$1,095,166.80

$3,568,774.26

0.0%

Electronics

$156,412.22

$329,479.81

$607,980.67

$0.00

$1,093,872.70

$6,142,350.30

0.0%

Beauty & Personal Care

$267,601.51

$677,707.91

$146,009.22

$0.00

$1,091,318.64

$3,389,517.65

98.3%

Baby Products

$229,134.70

$369,399.01

$430,138.51

$61,417.18

$1,090,089.40

$68,411,334.62

56.0%

Electronics

$179,331.27

$167,610.88

$544,725.12

$196,412.68

$1,088,079.95

$3,802,986.04

0.0%

Home & Kitchen

$145,464.28

$240,872.06

$450,619.52

$247,939.32

$1,084,895.18

$5,520,690.01

99.5%

Health & Household

$95,897.05

$278,252.94

$111,597.36

$598,415.13

$1,084,162.48

$1,282,338.57

0.0%

Health & Household

$280,622.26

$796,076.32

$2,365.07

$0.00

$1,079,063.65

$1,476,182.28

100.0%

Grocery & Gourmet Food

$150,754.03

$318,859.59

$426,097.47

$176,451.11

$1,072,162.20

$7,498,563.89

0.0%

Clothing, Shoes & Jewelry

$209,637.92

$546,826.94

$181,572.82

$133,063.64

$1,071,101.32

$1,959,131.82

0.0%

Cell Phones & Accessories

$44,836.42

$183,250.40

$135,950.64

$697,908.82

$1,061,946.28

$1,092,522.72

0.0%

Cell Phones & Accessories

$184,473.02

$802,718.44

$72,468.44

$0.00

$1,059,659.90

$888,176.61

95.6%

Grocery & Gourmet Food

$281,507.43

$645,402.48

$108,072.98

$22,573.97

$1,057,556.86

$2,085,108.86

0.0%

Beauty & Personal Care

$363,011.61

$257,683.56

$432,736.66

$0.00

$1,053,431.83

$13,729,160.37

93.6%

Health & Household

$205,451.37

$541,707.84

$299,327.50

$2,937.69

$1,049,424.40

$6,363,778.59

0.0%

Health & Household

$167,200.24

$454,193.68

$231,787.97

$191,362.14

$1,044,544.03

$3,213,841.40

0.4%

Health & Household

$390,234.90

$350,581.76

$0.00

$299,463.70

$1,040,280.36

$1,531,610.56

0.0%

Health & Household

$238,083.26

$546,491.97

$144,213.39

$111,410.24

$1,040,198.86

$5,529,149.57

0.0%

Health & Household

$118,291.37

$237,087.79

$518,112.89

$162,031.27

$1,035,523.32

$11,847,391.30

91.7%

Beauty & Personal Care

$184,789.61

$336,173.08

$489,778.90

$24,028.68

$1,034,770.27

$10,395,303.16

91.4%

Home & Kitchen

$300,046.83

$575,879.28

$42,143.95

$115,425.49

$1,033,495.55

$1,487,569.61

0.0%

Beauty & Personal Care

$212,603.51

$448,310.16

$276,860.01

$94,989.06

$1,032,762.74

$7,371,225.97

0.4%

Tools & Home Improvement

$69,470.83

$166,666.30

$376,330.61

$416,860.40

$1,029,328.14

$2,293,925.08

0.0%

Health & Household

$280,918.22

$250,979.82

$217,234.46

$275,012.01

$1,024,144.51

$11,701,142.27

85.7%

Video Games

$186,175.77

$371,476.32

$138,179.72

$324,631.93

$1,020,463.74

$9,617,012.97

0.0%

Health & Household

$133,222.05

$295,123.01

$369,880.82

$215,210.08

$1,013,435.96

$8,418,130.19

97.8%

Home & Kitchen

$303,989.14

$201,797.66

$55,280.05

$449,339.68

$1,010,406.53

$13,751,868.70

80.6%

Health & Household

$256,118.62

$695,244.28

$44,570.67

$13,202.53

$1,009,136.10

$9,091,350.33

0.0%

Health & Household

$183,229.11

$207,169.09

$467,329.87

$148,920.28

$1,006,648.35

$4,411,679.50

0.0%

Baby Products

$307,933.35

$602,325.37

$92,629.28

$2,073.95

$1,004,961.95

$5,295,734.97

98.7%

Tools & Home Improvement

$239,213.98

$426,066.62

$219,936.28

$114,271.50

$999,488.38

$7,603,787.67

0.0%

Office Products

$79,324.91

$113,228.78

$453,628.12

$352,238.12

$998,419.93

$1,640,177.12

0.0%

Office Products

$164,414.77

$373,599.87

$83,154.85

$374,851.38

$996,020.87

$1,829,902.33

0.1%

Grocery & Gourmet Food

$223,804.47

$455,250.78

$269,670.15

$46,311.67

$995,037.07

$11,270,308.06

95.6%

Health & Household

$155,508.94

$421,653.20

$188,958.49

$225,108.26

$991,228.89

$2,621,451.21

0.0%

Electronics

$177,623.56

$313,674.35

$499,848.96

$0.00

$991,146.87

$21,739,425.87

91.7%

Health & Household

$186,613.75

$352,013.51

$93,440.18

$356,776.27

$988,843.71

$2,065,728.84

0.0%

Pet Supplies

$336,472.85

$615,000.89

$36,841.77

$0.00

$988,315.51

$5,546,890.29

0.0%

Health & Household

$223,738.94

$406,737.19

$288,370.50

$68,327.27

$987,173.90

$11,275,768.56

90.7%

Health & Household

$100,635.68

$323,803.07

$385,720.09

$172,496.96

$982,655.80

$662,643.70

0.0%

Health & Household

$302,650.29

$476,683.70

$200,562.25

$0.00

$979,896.24

$782,649.73

98.5%

Grocery & Gourmet Food

$163,866.32

$317,130.12

$338,122.33

$159,797.45

$978,916.22

$33,352,465.97

47.7%

Electronics

$285,867.55

$453,396.34

$236,799.16

$0.00

$976,063.05

$21,697,871.74

99.5%

Pet Supplies

$103,513.22

$204,498.31

$426,893.52

$238,517.79

$973,422.84

$3,207,125.09

13.7%

Tools & Home Improvement

$177,353.95

$339,661.59

$332,515.81

$123,377.45

$972,908.80

$3,199,483.83

0.0%

Tools & Home Improvement

$385,361.00

$564,893.25

$5,826.34

$14,784.27

$970,864.86

$5,761,576.09

55.1%

Movies & TV

$137,185.81

$207,544.90

$625,236.98

$0.00

$969,967.69

$2,682,140.50

0.0%

Tools & Home Improvement

$204,975.29

$382,226.45

$258,304.18

$124,455.67

$969,961.59

$14,004,410.02

0.0%

Home & Kitchen

$46,855.46

$101,841.47

$134,820.57

$685,095.54

$968,613.04

$2,135,782.74

0.0%

Home & Kitchen

$138,434.66

$241,340.61

$427,581.98

$160,579.46

$967,936.71

$2,180,085.35

0.0%

Electronics

$180,270.97

$390,878.56

$205,434.90

$191,137.41

$967,721.84

$6,029,816.24

0.0%

Automotive

$178,766.26

$242,970.76

$109,066.68

$435,953.49

$966,757.19

$1,142,729.18

98.4%

Beauty & Personal Care

$424,869.85

$367,252.47

$143,524.79

$29,656.76

$965,303.87

$8,637,276.91

0.2%

Pet Supplies

$82,344.79

$447,716.21

$181,217.33

$252,947.06

$964,225.39

$1,023,024.50

0.0%

Cell Phones & Accessories

$238,949.56

$221,481.83

$154,498.69

$345,262.66

$960,192.74

$5,003,687.77

0.0%

Home & Kitchen

$127,937.13

$397,272.32

$32,556.28

$401,950.48

$959,716.21

$2,792,627.62

100.0%

Beauty & Personal Care

$23,196.14

$31,995.61

$864,285.28

$38,502.39

$957,979.42

$13,921,252.27

73.7%

Clothing, Shoes & Jewelry

$177,214.20

$323,995.22

$291,832.89

$160,285.72

$953,328.03

$15,959,758.74

94.1%

Home & Kitchen

$320,078.81

$264,577.39

$35,023.21

$332,988.07

$952,667.48

$5,084,213.25

0.0%

Office Products

$331,868.14

$325,249.01

$23,043.77

$262,377.26

$942,538.18

$1,559,536.21

0.0%

Pet Supplies

$192,859.46

$383,990.91

$170,294.86

$193,110.64

$940,255.87

$6,444,684.57

3.2%

Health & Household

$91,344.85

$276,414.64

$86,031.11

$485,469.34

$939,259.94

$953,314.87

0.0%

Clothing, Shoes & Jewelry

$206,197.39

$421,235.24

$233,411.02

$77,940.24

$938,783.89

$5,444,349.49

0.0%

Clothing, Shoes & Jewelry

$94,166.91

$235,914.24

$525,955.55

$82,483.43

$938,520.13

$10,763,152.86

0.3%

Clothing, Shoes & Jewelry

$295,190.99

$461,146.89

$77,833.78

$103,028.42

$937,200.08

$5,683,643.61

0.0%

Clothing, Shoes & Jewelry

$196,333.55

$483,982.17

$255,844.75

$13.52

$936,173.99

$3,954,853.76

100.0%

Grocery & Gourmet Food

$132,791.25

$349,283.34

$170,549.21

$276,281.02

$928,904.82

$2,270,910.18

0.0%

Patio, Lawn & Garden

$279,539.72

$495,835.36

$88,522.82

$63,640.40

$927,538.30

$4,292,008.58

0.0%

Beauty & Personal Care

$173,186.90

$327,253.77

$390,475.34

$36,566.81

$927,482.82

$4,953,269.05

0.0%

Pet Supplies

$302,819.68

$444,693.13

$112.29

$178,047.03

$925,672.13

$2,814,482.11

98.0%

Health & Household

$226,215.17

$450,553.06

$109,044.00

$136,159.74

$921,971.97

$3,389,891.86

0.0%

Electronics

$39,904.68

$94,913.43

$162,022.87

$624,429.96

$921,270.94

$2,799,582.50

0.0%

Health & Household

$300,650.37

$520,341.80

$99,751.58

$0.00

$920,743.75

$4,395,665.59

0.0%

Beauty & Personal Care

$276,826.20

$304,185.64

$275,447.21

$62,584.34

$919,043.39

$10,369,193.32

0.0%

Electronics

$72,153.43

$147,897.31

$58,407.16

$640,433.48

$918,891.38

$2,006,876.91

41.9%

Beauty & Personal Care

$163,418.72

$406,304.64

$100,983.52

$245,151.28

$915,858.16

$3,911,765.25

96.5%

Pet Supplies

$157,832.69

$223,181.17

$515,217.64

$15,409.92

$911,641.42

$53,047,336.46

87.2%

Kitchen & Dining

$227,546.27

$363,585.41

$288,066.24

$31,669.04

$910,866.96

$1,344,775.40

0.0%

Health & Household

$141,894.00

$373,429.86

$311,369.86

$80,873.44

$907,567.16

$5,018,806.47

83.1%

Health & Household

$109,732.50

$254,980.86

$540,583.26

$0.00

$905,296.62

$7,109,093.68

83.3%

Beauty & Personal Care

$88,093.00

$186,843.53

$159,607.96

$470,064.06

$904,608.55

$1,342,648.15

21.0%

Health & Household

$142,730.21

$259,702.52

$434,426.62

$65,342.35

$902,201.70

$11,281,714.09

69.5%

Beauty & Personal Care

$127,205.76

$172,854.72

$192,022.65

$408,271.18

$900,354.31

$1,245,220.66

0.0%

Beauty & Personal Care

$214,226.57

$436,530.93

$235,379.81

$10,066.86

$896,204.17

$4,219,836.50

0.0%

Pet Supplies

$125,413.43

$334,585.31

$133,827.34

$301,867.36

$895,693.44

$1,352,095.20

97.0%

Grocery & Gourmet Food

$207,784.36

$254,437.75

$193,790.10

$235,316.47

$891,328.68

$4,407,107.73

99.6%

Pet Supplies

$180,068.85

$360,353.80

$113,056.64

$232,867.07

$886,346.36

$5,326,807.79

0.1%

Health & Household

$107,905.44

$348,519.22

$11,366.27

$418,402.53

$886,193.46

$1,441,556.93

0.0%

Beauty & Personal Care

$106,458.04

$185,404.45

$575,914.88

$17,318.63

$885,096.00

$12,602,214.04

85.6%

Clothing, Shoes & Jewelry

$220,454.50

$448,052.97

$198,238.40

$18,334.11

$885,079.98

$1,848,171.74

0.1%

Clothing, Shoes & Jewelry

$246,144.68

$518,829.55

$48,441.70

$71,503.65

$884,919.58

$6,237,797.67

96.6%

Health & Household

$104,370.47

$262,636.15

$439,386.82

$78,440.21

$884,833.65

$5,364,247.67

91.0%

Beauty & Personal Care

$201,008.71

$446,774.66

$182,471.92

$53,543.45

$883,798.74

$5,986,547.14

69.8%

Health & Household

$122,694.59

$233,567.78

$525,763.64

$0.00

$882,026.01

$7,652,261.34

100.0%

Beauty & Personal Care

$179,806.77

$330,725.85

$170,161.97

$201,184.76

$881,879.35

$4,193,038.60

0.1%

Health & Household

$203,731.28

$643,316.89

$33,875.62

$113.70

$881,037.49

$5,278,309.86

0.0%

Health & Household

$131,445.00

$260,779.62

$456,489.44

$31,253.15

$879,967.21

$2,453,297.17

0.0%

Home & Kitchen

$94,483.42

$232,925.13

$394,199.18

$157,941.92

$879,549.65

$2,406,484.12

0.0%

Office Products

$131,620.66

$576,968.59

$168,610.10

$0.00

$877,199.35

$3,853,278.79

0.0%

Beauty & Personal Care

$129,602.13

$294,130.88

$385,246.27

$66,333.54

$875,312.82

$4,275,134.99

12.9%

Patio, Lawn & Garden

$150,623.41

$212,243.34

$510,045.19

$0.00

$872,911.94

$1,292,858.83

100.0%

Grocery & Gourmet Food

$127,834.41

$364,512.38

$370,004.53

$6,966.17

$869,317.49

$8,125,853.33

76.0%

Beauty & Personal Care

$158,695.86

$409,215.37

$283,552.04

$17,165.63

$868,628.90

$12,035,233.45

81.6%

Clothing, Shoes & Jewelry

$172,702.64

$326,138.74

$151,389.32

$217,651.79

$867,882.49

$1,624,717.48

0.0%

Health & Household

$82,269.57

$185,657.68

$409,137.82

$189,060.17

$866,125.24

$4,238,150.23

0.0%

Clothing, Shoes & Jewelry

$143,194.56

$136,771.36

$582,075.12

$0.00

$862,041.04

$14,416,462.71

100.0%

Beauty & Personal Care

$320,215.54

$263,026.11

$270,571.55

$5,366.05

$859,179.25

$29,218,443.36

99.5%

Home & Kitchen

$172,574.76

$311,254.16

$232,006.02

$141,912.11

$857,747.05

$5,819,540.89

0.0%

Beauty & Personal Care

$149,210.58

$354,661.63

$24,180.07

$329,175.10

$857,227.38

$3,300,130.21

0.0%

Clothing, Shoes & Jewelry

$191,775.98

$345,472.87

$272,471.11

$46,845.38

$856,565.34

$5,793,755.77

90.8%

Home & Kitchen

$147,646.22

$416,213.35

$292,647.66

$0.00

$856,507.23

$1,455,522.60

97.6%

Grocery & Gourmet Food

$211,858.65

$411,657.18

$229,510.48

$0.00

$853,026.31

$31,475,704.41

0.2%

Clothing, Shoes & Jewelry

$62,432.04

$165,542.36

$107,769.18

$516,551.70

$852,295.28

$477,808.07

0.0%

Beauty & Personal Care

$49,275.76

$266,680.01

$157,256.90

$376,101.98

$849,314.65

$729,591.28

0.0%

Health & Household

$254,594.62

$467,829.84

$53,669.76

$73,172.57

$849,266.79

$5,421,201.14

0.0%

Cell Phones & Accessories

$160,036.34

$333,914.69

$191,781.16

$157,537.81

$843,270.00

$34,293,318.56

19.8%

Electronics

$247,383.41

$456,271.87

$139,026.42

$0.00

$842,681.70

$7,494,400.34

0.0%

Home & Kitchen

$138,185.16

$359,351.92

$345,024.76

$0.00

$842,561.84

$5,718,327.09

0.0%

Health & Household

$145,661.05

$178,294.52

$515,032.13

$0.00

$838,987.70

$6,021,585.64

95.2%

Health & Household

$292,684.83

$418,953.30

$126,293.91

$0.00

$837,932.04

$39,488,698.28

93.7%

Clothing, Shoes & Jewelry

$189,524.28

$414,453.90

$232,247.62

$0.00

$836,225.80

$1,031,617.14

75.3%

Health & Household

$175,290.06

$255,211.98

$315,534.17

$90,047.66

$836,083.87

$710,996.78

86.4%

Grocery & Gourmet Food

$290,284.99

$498,876.22

$46,751.33

$0.00

$835,912.54

$2,803,215.11

0.0%

Clothing, Shoes & Jewelry

$115,592.90

$305,752.44

$414,085.12

$0.00

$835,430.46

$6,600,855.88

95.0%

Health & Household

$133,406.06

$218,135.09

$295,064.44

$187,732.55

$834,338.14

$15,708,795.39

0.1%

Electronics

$67,980.96

$209,523.77

$22,549.98

$533,927.44

$833,982.15

$132,312.61

8.8%

Health & Household

$166,010.60

$335,472.79

$19,505.14

$312,024.02

$833,012.55

$2,649,499.86

0.5%

Beauty & Personal Care

$136,188.82

$330,366.71

$337,779.59

$24,362.22

$828,697.34

$6,468,365.15

19.4%

Baby Products

$200,113.96

$429,186.31

$8,601.69

$189,686.60

$827,588.56

$6,677,524.55

96.3%

Grocery & Gourmet Food

$103,293.89

$237,405.90

$434,436.94

$52,051.85

$827,188.58

$4,026,663.40

0.0%

Home & Kitchen

$137,608.77

$328,052.29

$254,521.87

$104,228.78

$824,411.71

$17,814,196.63

99.5%

Pet Supplies

$217,903.70

$422,654.19

$183,298.48

$0.00

$823,856.37

$5,880,046.44

100.0%

Beauty & Personal Care

$99,522.44

$246,280.77

$477,485.50

$150.33

$823,439.04

$2,084,585.03

0.0%

Health & Household

$159,483.68

$310,256.16

$213,452.97

$139,908.76

$823,101.57

$7,896,451.16

0.0%

Baby Products

$113,860.56

$180,738.69

$322,787.34

$204,060.33

$821,446.92

$21,262,315.47

0.1%

Health & Household

$187,240.80

$292,849.22

$261,134.13

$78,736.88

$819,961.03

$2,604,184.03

97.5%

Health & Household

$120,479.43

$288,814.11

$224,727.43

$185,694.28

$819,715.25

$9,183,350.64

96.6%

Automotive

$129,670.73

$354,572.44

$248,140.26

$86,718.52

$819,101.95

$8,654,630.13

15.3%

Patio, Lawn & Garden

$99,034.51

$604,506.56

$109,343.98

$3,119.95

$816,005.00

$281,138.60

0.0%

Health & Household

$117,857.12

$168,783.86

$529,101.22

$0.00

$815,742.20

$3,027,148.19

0.0%

Baby Products

$125,170.98

$319,689.77

$282,072.21

$88,583.55

$815,516.51

$1,887,339.64

0.0%

Electronics

$207,814.09

$304,809.97

$195,913.70

$106,097.13

$814,634.89

$5,507,006.08

0.0%

Industrial & Scientific

$148,341.09

$378,322.37

$187,118.88

$100,808.83

$814,591.17

$1,946,972.30

2.0%

Grocery & Gourmet Food

$179,582.81

$322,877.84

$226,961.36

$85,013.53

$814,435.54

$4,943,247.10

96.0%

Health & Household

$68,822.10

$138,669.17

$381,532.64

$225,324.41

$814,348.32

$2,116,580.05

0.0%

Health & Household

$100,925.31

$229,423.72

$380,095.61

$102,525.45

$812,970.09

$6,497,650.79

98.4%

Pet Supplies

$132,684.60

$388,143.61

$157,975.72

$134,061.72

$812,865.65

$3,497,889.60

0.0%

Arts, Crafts & Sewing

$87,812.02

$159,982.30

$53,749.86

$509,114.20

$810,658.38

$939,481.69

99.3%

Pet Supplies

$139,150.76

$318,425.42

$205,660.21

$145,309.57

$808,545.96

$32,371,266.91

57.8%

Office Products

$49,106.61

$105,199.52

$127,514.66

$526,242.57

$808,063.36

$1,785,009.84

0.1%

Electronics

$93,180.72

$255,812.64

$212,434.52

$241,209.90

$802,637.78

$594,318.31

0.0%

Office Products

$120,337.63

$222,211.77

$371,510.16

$88,449.64

$802,509.20

$2,239,116.26

19.9%

Kitchen & Dining

$180,911.27

$227,301.83

$258,890.27

$135,113.06

$802,216.43

$3,239,272.89

0.0%

Tools & Home Improvement

$183,619.93

$330,963.94

$98,730.57

$188,182.36

$801,496.80

$5,937,854.21

94.3%

Home & Kitchen

$82,171.76

$158,825.83

$517,745.75

$41,165.09

$799,908.43

$2,297,540.15

0.0%

Health & Household

$100,261.68

$221,612.00

$476,402.73

$0.00

$798,276.41

$8,376,885.33

0.6%

Clothing, Shoes & Jewelry

$153,623.56

$343,913.61

$134,329.22

$166,366.34

$798,232.73

$3,318,241.35

0.0%

Clothing, Shoes & Jewelry

$144,309.25

$274,078.10

$333,026.88

$44,716.18

$796,130.41

$10,428,131.71

0.2%

Health & Household

$349,790.87

$225,984.01

$73,500.72

$145,143.57

$794,419.17

$2,858,437.81

96.3%

Grocery & Gourmet Food

$133,371.82

$307,856.06

$320,264.34

$30,432.36

$791,924.58

$6,507,191.68

0.0%

Automotive

$120,883.99

$249,142.11

$367,670.44

$53,389.08

$791,085.62

$1,474,612.77

0.0%

Health & Household

$160,715.06

$348,355.99

$181,366.77

$100,143.50

$790,581.32

$7,480,549.86

0.0%

Home & Kitchen

$160,752.54

$337,686.91

$179,875.24

$111,287.37

$789,602.06

$3,202,058.65

0.0%

Beauty & Personal Care

$40,006.24

$88,309.18

$652,237.25

$8,375.74

$788,928.41

$11,488,356.09

93.8%

Health & Household

$110,956.03

$273,236.10

$156,773.50

$245,343.51

$786,309.14

$6,478,625.40

98.2%

Home & Kitchen

$211,844.40

$302,583.00

$250,496.60

$20,254.12

$785,178.12

$6,504,845.49

0.0%

Beauty & Personal Care

$137,681.76

$344,725.35

$283,044.44

$19,541.50

$784,993.05

$4,089,562.28

0.0%

Clothing, Shoes & Jewelry

$181,033.73

$337,521.83

$231,948.70

$31,334.49

$781,838.75

$11,280,830.20

0.1%

Home & Kitchen

$221,272.17

$225,387.73

$212,223.60

$122,492.57

$781,376.07

$1,904,191.18

0.0%

Grocery & Gourmet Food

$200,975.99

$361,835.32

$135,352.03

$82,912.67

$781,076.01

$1,382,080.93

7.2%

Grocery & Gourmet Food

$289,786.89

$386,726.07

$103,266.86

$0.00

$779,779.82

$8,783,497.69

98.9%

Health & Household

$206,932.38

$418,749.93

$152,776.14

$0.00

$778,458.45

$3,108,552.38

0.0%

Beauty & Personal Care

$188,504.45

$354,800.82

$233,135.36

$0.00

$776,440.63

$3,523,212.44

89.5%

Grocery & Gourmet Food

$38,494.41

$81,724.89

$179,712.37

$476,418.80

$776,350.47

$962,532.24

0.0%

Health & Household

$92,040.36

$163,319.46

$256,910.12

$263,852.89

$776,122.83

$5,033,183.32

93.1%

Pet Supplies

$184,456.96

$260,887.21

$211,066.06

$114,242.69

$770,652.92

$6,255,828.28

99.1%

Health & Household

$123,839.19

$294,366.07

$183,319.96

$164,985.76

$766,510.98

$2,731,273.63

0.0%

Clothing, Shoes & Jewelry

$56,095.16

$156,368.53

$180,063.41

$372,152.28

$764,679.38

$2,007,057.93

85.9%

Electronics

$160,862.67

$197,591.42

$405,437.11

$0.00

$763,891.20

$1,337,503.97

93.9%

Grocery & Gourmet Food

$115,698.18

$220,497.51

$112,531.44

$314,016.33

$762,743.46

$3,301,099.16

0.0%

Home & Kitchen

$113,867.99

$208,051.23

$168,994.75

$271,668.03

$762,582.00

$5,290,023.40

0.0%

Health & Household

$127,829.20

$287,850.52

$79,536.74

$267,234.74

$762,451.20

$1,353,132.96

23.4%

Tools & Home Improvement

$136,355.61

$302,798.29

$245,708.79

$77,217.03

$762,079.72

$6,754,916.31

0.0%

Beauty & Personal Care

$222,218.18

$465,549.09

$73,609.76

$0.00

$761,377.03

$1,334,837.00

0.0%

Health & Household

$220,900.15

$394,093.07

$144,555.47

$1,451.92

$761,000.61

$12,743,291.73

94.7%

Beauty & Personal Care

$173,657.48

$391,881.66

$182,580.71

$12,704.66

$760,824.51

$3,287,942.93

90.9%

Health & Household

$35,594.68

$94,801.16

$100,479.72

$529,494.90

$760,370.46

$1,312,165.39

91.8%

Grocery & Gourmet Food

$74,618.53

$120,211.24

$191,893.75

$373,596.58

$760,320.10

$4,168,663.31

100.0%

Beauty & Personal Care

$108,111.64

$239,318.88

$340,954.97

$71,653.30

$760,038.79

$3,251,658.17

0.0%

Pet Supplies

$83,931.15

$236,581.42

$307,479.98

$131,407.40

$759,399.95

$455,811.42

0.0%

Health & Household

$122,772.14

$355,224.04

$186,408.92

$94,765.25

$759,170.35

$15,200,650.44

24.6%

Patio, Lawn & Garden

$164,389.17

$545,850.44

$45,259.13

$1,876.57

$757,375.31

$1,752,774.91

0.0%

Beauty & Personal Care

$117,743.48

$256,901.65

$187,989.52

$193,990.32

$756,624.97

$918,791.42

82.7%

Books

$144,676.18

$302,917.11

$178,794.84

$129,637.94

$756,026.07

$2,480,249.67

0.0%

Office Products

$188,678.46

$224,453.69

$189,617.56

$152,770.82

$755,520.53

$1,471,620.68

0.0%

Beauty & Personal Care

$34,303.73

$78,524.74

$174,462.25

$467,605.36

$754,896.08

$90,318.11

0.2%

Grocery & Gourmet Food

$257,777.43

$232,669.65

$219,118.27

$45,214.74

$754,780.09

$7,512,464.98

99.9%

Pet Supplies

$104,374.09

$219,659.29

$98,745.50

$331,814.00

$754,592.88

$2,205,430.36

0.0%

Clothing, Shoes & Jewelry

$74,213.12

$293,241.60

$55,577.29

$330,450.25

$753,482.26

$1,977,629.17

0.0%

Electronics

$191,971.45

$433,192.12

$128,035.61

$0.00

$753,199.18

$2,409,819.28

92.0%

Grocery & Gourmet Food

$158,127.81

$251,493.13

$109,559.32

$233,899.88

$753,080.14

$6,776,038.73

99.5%

Pet Supplies

$158,212.03

$381,192.55

$193,538.52

$19,183.37

$752,126.47

$15,011,752.93

45.9%

Clothing, Shoes & Jewelry

$142,700.87

$212,921.38

$287,747.81

$107,979.85

$751,349.91

$19,642,647.32

99.9%

Grocery & Gourmet Food

$212,230.86

$372,128.17

$130,817.97

$35,351.95

$750,528.95

$1,482,833.67

0.1%

Grocery & Gourmet Food

$107,912.70

$240,743.55

$173,039.34

$228,162.62

$749,858.21

$3,145,156.00

0.0%

Beauty & Personal Care

$113,665.74

$231,573.27

$36,144.37

$368,471.71

$749,855.09

$576,942.32

0.0%

Grocery & Gourmet Food

$71,802.57

$231,890.30

$260,761.06

$184,359.25

$748,813.18

$13,404,443.38

96.0%

Health & Household

$115,849.52

$233,281.11

$369,842.31

$29,520.11

$748,493.05

$11,713,769.02

80.4%

Grocery & Gourmet Food

$73,200.61

$258,946.85

$229,178.29

$186,415.74

$747,741.49

$1,116,896.00

0.0%

Health & Household

$59,636.33

$178,963.82

$447,388.17

$60,281.28

$746,269.60

$3,248,268.40

86.5%

Tools & Home Improvement

$115,496.48

$201,473.65

$346,348.00

$82,772.52

$746,090.65

$19,246,730.10

79.6%

Tools & Home Improvement

$104,813.62

$169,219.61

$201,585.01

$270,203.96

$745,822.20

$4,294,696.29

0.0%

Kitchen & Dining

$147,808.42

$308,442.66

$219,547.25

$69,569.88

$745,368.21

$2,540,901.12

0.0%

Beauty & Personal Care

$261,449.01

$329,505.75

$153,347.40

$0.00

$744,302.16

$10,453,621.83

97.6%

Health & Household

$91,080.95

$161,503.19

$434,929.12

$56,074.04

$743,587.30

$2,023,662.19

0.0%

Home & Kitchen

$167,647.56

$214,181.15

$125,747.79

$235,639.40

$743,215.90

$1,662,884.89

0.0%

Beauty & Personal Care

$101,877.05

$166,605.08

$295,623.19

$177,709.21

$741,814.53

$4,787,533.23

100.0%

Beauty & Personal Care

$96,954.19

$211,580.48

$199,099.70

$230,779.73

$738,414.10

$1,628,720.36

0.0%

Industrial & Scientific

$252,910.29

$281,375.94

$118,269.35

$84,204.07

$736,759.65

$61,528,148.22

77.5%

Home & Kitchen

$115,816.65

$289,926.15

$182,891.16

$147,904.35

$736,538.31

$3,073,914.63

0.3%

Home & Kitchen

$142,667.68

$340,254.13

$23,193.36

$229,561.00

$735,676.17

$3,259,906.01

0.0%

Beauty & Personal Care

$224,140.46

$479,976.63

$25,562.31

$5,287.93

$734,967.33

$1,594,365.85

0.1%

Pet Supplies

$143,714.40

$589,847.10

$0.00

$0.00

$733,561.50

$3,959,532.58

0.0%

Health & Household

$134,905.51

$261,000.10

$335,036.37

$72.04

$731,014.02

$65,572,340.02

58.2%

Video Games

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Pageof

StripeM-Inner

### Methodology

You should be aware that these are only estimates. I’ll explain our estimates and our source of data and let you determine yourself how reliable this is. Even if we’re 25% off, in the hands of the right person, this is incredibly valuable information.

Top Search terms from Amazon’s brand analytics and [checked with Helium 10](/content/jungle-scout-vs-helium-10-vs-smartscout/index.html) to get monthly search estimates.

Estimate Cost Per Click from Amazon’s Advertising API.

Click through rate from hundreds of advertising campaigns from our own accounts.

SmartScout data ties all Amazon products back to the brand.

SmartScout’s

[AdSpy](/content/amazon-ppc-competitor-research-adspy/index.html)

checks top search terms and finds a brand/products win percentage.

We then are combining all the data points SmartScout is tracking to present this data. Note this is only for ads on the front page of search terms. It does not include Sponsored Display, Product Targeting and Amazon DSP advertising.

### Insights on Amazon’s investment in it’s own   Private Label Brands

What’s the most obvious thing to point out is all the placements Amazon buys from itself. Many of the brands in the top 100 are also Amazon owned. Like Solimo, Mama Bear, Simple Joys and hundreds of others.

Sources say that they do not pay for these placements. This large use of advertising at no cost can raise concerns on the fairness of the marketplace. They are generating millions of impressions of their products while competitors can't do the same. If you want to learn more read [here](https://www.marketplacepulse.com/amazon-private-label-brands).

### General Insights

There are 1,300 brands that are spending over $1m a year. There are 14,000 that are spending close to $100k a year.

Among the top spenders, well known brands seem to be doing quite a bit. Huggies, HP, Duracell, Gatorade. There’s also a healthy mix of Amazon native brands. Some brands are not advertising in all easily available spots. Sponsored Brands and Sponsored Video do not have the same level of investment.

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