Amazon Advertising Revenue by Brand

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Essentials

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Necessary for the site to function. Always On.

Webflow

Name

intellimize_tracking_policy

Description

Stores the tracking policy preference for Intellimize optimization

Type

Local Storage

Retention:

18 months

Name

intellimize_data_tracking_type

Description

Stores the tracking type configuration for Intellimize optimization

Type

Local Storage

Retention:

18 months

Google

Name

__Secure-YNID

Description

It's a YouTube cookie used to enhance user experience by storing video player preferences and aiding in secure log-ins and spam detectio

Type

Retention:

180 days

Analytics

Measures usage and improves your experience.

Statsig

Name

statsig.cached.evaluations.3153576012

Description

Statsig SDK cache data for feature gates, experiments, and evaluation results

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

Name

statsig.stable_id.213621443

Description

Statsig SDK cache data for feature gates, experiments, and evaluation results

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

Name

statsig.session_id.213621443

Description

Statsig SDK cache data for feature gates, experiments, and evaluation results

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

Name

statsig.last_modified_time.evaluations

Description

Statsig SDK cache data for feature gates, experiments, and evaluation results

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

Amplitude

Name

AMP_unsent_35f3ad072e

Description

Amplitude analytics cookie storing device ID and session information with project-specific suffix

Type

Local Storage

Retention:

1 year

Name

AMP_35f3ad072e

Description

Amplitude analytics cookie storing device ID and session information with project-specific suffix

Type

Local Storage

Retention:

1 year

Sentry

Name

sentryReplaySession

Description

Stores Sentry session replay state to maintain recording continuity across page navigations

Type

Session Storage

Retention:

Session in browser local storage

Webflow

Name

intellimize_user_tracking_choice_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_server_context_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_activity_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_user_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_attributes_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

Name

intellimize_integrations_117423840

Description

A/B testing, experiments, personalization, and AI-powered optimization to boost conversion rates and deliver personalized site experiences

Type

Local Storage

Retention:

18 months

smartscout.com

Name

AI_buffer

Description

Temporarily buffer and throttle telemetry events for Application Insights to measure app performance and usage patterns.

Type

Session Storage

Retention:

session

Name

AI_sentBuffer

Description

Buffer and manage telemetry events for Microsoft Application Insights to monitor site performance, availability, and usage patterns.

Type

Session Storage

Retention:

session

sayprimer.com

Name

primer_visitor

Description

Recognize returning visitors and link their visits to Primers B2B analytics and attribution reporting.

Type

Local Storage

Retention:

12 months

Name

primer_session

Description

Store a unique session identifier used by Primer Analytics to measure visits, page views, and on-site behavior for reporting.

Type

Local Storage

Retention:

session

ZoomInfo

Name

ziwsSessionId

Description

Tracks the users browsing session for ZoomInfo WebSights to collect visit statistics and identify companies visiting the site.

Type

Session Storage

Retention:

session

Google Analytics

Name

_ga_W0S2KDQZH7

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Retention:

2 years

Name

_ga_Q22WNJRVRB

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Retention:

2 years

Name

_gat_UA-180451764-1

Description

Limit the rate of Google Analytics data collection to monitor site usage and performance statistics.

Type

Retention:

1 minute

Name

_gid

Description

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Type

Retention:

1 day

Name

_ga

Description

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Type

Retention:

2 years

pendo.io

Name

_pendo___sg__.fee1539d-7c36-437d-977e-b1510590dec2

Description

Store historical visitor metadata to analyze product usage over time and track changes in user or account attributes.

Type

Local Storage

Retention:

persistent

Name

_pendo_meta.fee1539d-7c36-437d-977e-b1510590dec2

Description

Store a hashed configuration of the Pendo initialization options to consistently identify and configure analytics for this application.

Type

Local Storage

Retention:

persistent

Name

_pendo_visitorId.fee1539d-7c36-437d-977e-b1510590dec2

Description

Identify and persist a unique visitor ID to link page views, feature usage, and inapp guide events for product analytics and reporting.

Type

Local Storage

Retention:

100 days

Name

_pendo_utm.fee1539d-7c36-437d-977e-b1510590dec2

Description

Store UTM campaign parameters from the landing URL so Pendo can attribute visits and events to marketing channels and campaigns.

Type

Local Storage

Retention:

session

Name

pendo_cd

Description

Store session-level analytics data used by Pendo to measure inapp behavior and usage of the service.

Type

Session Storage

Retention:

session

Hotjar

Name

_hjSessionUser_2481022

Description

Collects statistics on the visitor visits to the website, such as the number of visits, average time spent on the website and what pages have been read

Type

Retention:

365 days

Marketing

Used for targeted advertising.

YouTube

Name

VISITOR_PRIVACY_METADATA

Description

Stores visitor privacy settings and consent information for personalized advertising

Type

Retention:

5 months

Name

VISITOR_INFO1_LIVE

Description

Used as a unique identifier to track viewing of videos and estimate bandwidth usage

Type

Retention:

5 months

Name

YSC

Description

Used to track user interactions and measure advertising effectiveness for embedded videos

Type

Retention:

Session

Google

Name

__Secure-ROLLOUT_TOKEN

Description

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Type

Retention:

180 days

ZoomInfo

Name

ziwsSession

Description

Identify visiting organizations and track on-site behavior to generate B2B leads and intent signals for sales and marketing.

Type

Session Storage

Retention:

session

getwarmly.com

Name

WidgetStore

Description

Identify website visitors and track their interactions so the site owner can qualify leads and trigger sales and marketing follow-up.

Type

Local Storage

Retention:

12 months

Name

MediaStore-client

Description

Identify and track website visitors and their interactions to support sales outreach and marketing engagement.

Type

Local Storage

Retention:

12 months

Name

ClientSessionStore

Description

Identify and track website visitors and their interactions to qualify sales opportunities and support Warmly prospecting features.

Type

Local Storage

Retention:

session

Name

warmly_fingerprint

Description

Identify website visitors at person and company level using device fingerprinting to enable sales outreach and marketing automation.

Type

Local Storage

Retention:

12 months

sharethis.com

Name

_cc_id_update_ts

Description

Stores a timestamp linked to a ShareThis user identifier to refresh profiles used for interest-based advertising and audience analytics.

Type

Local Storage

Retention:

13 months

Name

fpestid_timestamp

Description

Stores a unique ShareThis identifier to recognize the browser over time for social sharing analytics and interest-based advertising.

Type

Local Storage

Retention:

13 months

Name

lotame_domain_check

Description

Checks whether the users browser is eligible for LotameShareThis profiling and ad targeting based on the current domain.

Type

Retention:

2 years

Google Analytics

Name

_gcl_ls

Description

Used by Google AdSense to understand user interaction with the website by generating analytical data

Type

Local Storage

Retention:

90 days

Name

_gcl_au

Description

Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page

Type

Retention:

3 months

What are brands spending on Amazon Advertising?

Amazon recently reported that Advertising is a $31b dollar business. Every year since they rolled out advertising for their Marketplace they have only increased their investments and make concerted efforts to get Amazon Sellers to adopt this as a part of their marketing.

We have decided to try and answer on simple question.

Who’s doing all the spending and where is it going each month?

SmartScout

Drag here to set row groups

Drag here to set column labels

Brand

Category

Primary Subcategory

$2,776,351.28

$4,790,900.60

$3,839,480.87

$196,301.55

$11,603,034.30

$43,096,015.66

0.0%

Health & Household

$2,641,639.17

$5,977,685.10

$884,803.01

$575,433.56

$10,079,560.84

$83,947,465.39

0.1%

Grocery & Gourmet Food

$2,363,361.59

$1,923,670.40

$3,058,852.37

$57,212.42

$7,403,096.78

$364,141,115.29

65.0%

Electronics

$265,266.74

$879,596.12

$629,407.07

$5,006,884.01

$6,781,153.94

$9,385,936.50

0.0%

Health & Household

$2,424,603.14

$2,920,410.28

$396,703.08

$564,185.34

$6,305,901.84

$44,851,750.39

0.0%

Health & Household

$2,291,670.81

$3,695,928.60

$88,291.42

$48,990.29

$6,124,881.12

$25,048,624.54

0.0%

Health & Household

$733,114.11

$1,922,574.43

$636,952.31

$2,022,563.03

$5,315,203.88

$11,380,022.35

99.4%

Grocery & Gourmet Food

$752,773.56

$1,940,951.49

$1,659,302.00

$850,332.44

$5,203,359.49

$23,376,446.83

0.0%

Clothing, Shoes & Jewelry

$717,516.73

$1,338,399.46

$675,098.90

$2,369,769.96

$5,100,785.05

$7,952,013.42

0.0%

Beauty & Personal Care

$746,910.55

$1,586,978.08

$2,193,162.15

$570,526.26

$5,097,577.04

$24,752,316.34

99.5%

Home & Kitchen

$1,329,096.23

$2,719,471.02

$500,640.41

$546,258.41

$5,095,466.07

$8,638,623.13

98.4%

Books

$694,107.91

$1,032,640.28

$2,015,389.26

$1,300,796.90

$5,042,934.35

$16,812,254.95

0.0%

Home & Kitchen

$1,374,911.02

$1,363,096.87

$1,781,431.89

$343,468.22

$4,862,908.00

$19,342,036.67

86.1%

Health & Household

$1,308,116.19

$2,985,878.20

$80,184.71

$258,819.62

$4,632,998.72

$8,021,842.65

0.0%

Beauty & Personal Care

$596,968.31

$1,239,312.08

$2,223,778.05

$549,681.08

$4,609,739.52

$34,549,526.60

0.0%

Home & Kitchen

$515,847.32

$1,144,176.22

$1,343,673.46

$1,270,784.28

$4,274,481.28

$36,640,632.88

0.0%

Clothing, Shoes & Jewelry

$658,126.25

$1,553,278.82

$1,523,465.34

$346,763.96

$4,081,634.37

$16,459,425.87

0.0%

Clothing, Shoes & Jewelry

$985,199.62

$1,483,461.98

$1,365,922.12

$0.00

$3,834,583.72

$12,130,918.37

90.6%

Grocery & Gourmet Food

$747,317.55

$1,272,894.28

$1,263,630.52

$527,366.87

$3,811,209.22

$35,584,454.40

1.2%

Baby Products

$803,699.06

$1,575,979.96

$921,075.56

$435,613.07

$3,736,367.65

$131,130,965.40

44.3%

Office Products

$766,508.33

$1,900,219.35

$1,064,629.90

$0.00

$3,731,357.58

$14,117,265.33

100.0%

Beauty & Personal Care

$918,794.41

$2,098,991.57

$665,246.98

$0.00

$3,683,032.96

$6,060,205.58

1.7%

Beauty & Personal Care

$259,946.94

$845,750.90

$767,698.28

$1,782,008.82

$3,655,404.94

$6,067,725.49

0.1%

Beauty & Personal Care

$310,919.35

$456,898.68

$676,988.02

$2,155,884.32

$3,600,690.37

$13,437,830.83

0.0%

Clothing, Shoes & Jewelry

$986,653.63

$1,710,634.25

$495,912.64

$347,728.80

$3,540,929.32

$6,851,078.00

0.0%

Health & Household

$877,946.75

$2,251,758.75

$387,213.48

$0.00

$3,516,918.98

$6,431,318.40

97.5%

Grocery & Gourmet Food

$799,162.77

$1,720,602.39

$866,957.16

$84,169.75

$3,470,892.07

$13,542,824.55

0.0%

Beauty & Personal Care

$796,261.13

$1,480,210.76

$1,100,759.62

$0.00

$3,377,231.51

$22,831,527.00

0.0%

Beauty & Personal Care

$791,849.59

$1,087,335.09

$1,484,838.32

$0.00

$3,364,023.00

$30,266,968.68

98.4%

Baby Products

$548,606.35

$1,535,544.60

$1,103,892.80

$148,782.01

$3,336,825.76

$14,193,207.00

95.5%

Beauty & Personal Care

$707,890.14

$1,243,042.16

$1,174,024.54

$208,651.60

$3,333,608.44

$16,164,216.49

0.0%

Beauty & Personal Care

$1,157,718.20

$1,504,152.03

$434,653.95

$25,161.73

$3,121,685.91

$12,480,971.36

68.1%

Health & Household

$584,650.11

$1,514,511.73

$691,291.45

$318,889.16

$3,109,342.45

$16,315,675.98

0.9%

Home & Kitchen

$666,994.08

$933,691.46

$1,131,090.23

$297,368.14

$3,029,143.91

$7,359,798.71

100.0%

Beauty & Personal Care

$413,914.27

$860,257.58

$1,459,252.28

$282,032.34

$3,015,456.47

$14,548,148.85

0.4%

Health & Household

$301,472.11

$736,457.93

$1,959,860.22

$0.00

$2,997,790.26

$30,334,418.60

99.4%

Pet Supplies

$585,449.50

$852,782.14

$1,494,526.27

$42,845.78

$2,975,603.69

$52,446,839.07

77.0%

Toys & Games

$989,152.47

$1,519,979.18

$414,667.74

$0.00

$2,923,799.39

$1,598,809.09

95.7%

Grocery & Gourmet Food

$846,999.19

$1,648,395.45

$388,620.57

$89.07

$2,884,104.28

$19,407,922.12

92.2%

Beauty & Personal Care

$588,595.05

$1,603,147.18

$566,573.88

$0.00

$2,758,316.11

$7,414,938.37

94.2%

Beauty & Personal Care

$735,705.41

$1,311,436.13

$289,190.53

$378,686.25

$2,715,018.32

$9,639,235.11

88.2%

Beauty & Personal Care

$646,165.62

$624,132.46

$991,040.75

$372,801.57

$2,634,140.40

$12,976,004.59

99.4%

Grocery & Gourmet Food

$333,101.57

$651,127.27

$846,938.04

$783,962.96

$2,615,129.84

$8,681,850.99

0.0%

Beauty & Personal Care

$408,540.01

$864,581.16

$901,284.52

$418,100.11

$2,592,505.80

$21,858,539.19

0.0%

Clothing, Shoes & Jewelry

$669,629.04

$1,037,145.84

$470,433.40

$410,537.45

$2,587,745.73

$61,697,241.30

51.2%

Office Products

$828,108.74

$1,192,824.49

$377,842.40

$178,453.01

$2,577,228.64

$6,982,445.71

0.0%

Beauty & Personal Care

$213,736.17

$472,783.54

$390,783.38

$1,486,416.37

$2,563,719.46

$3,489,364.04

0.0%

Beauty & Personal Care

$324,566.98

$783,797.14

$942,696.91

$505,407.20

$2,556,468.23

$8,748,865.74

0.0%

Camera & Photo

$530,719.55

$1,320,166.59

$362,546.90

$325,310.50

$2,538,743.54

$74,163,342.23

75.8%

Patio, Lawn & Garden

$288,622.08

$710,723.52

$906,898.00

$616,339.20

$2,522,582.80

$12,048,477.97

99.3%

Automotive

$408,593.73

$488,372.57

$926,014.47

$697,699.70

$2,520,680.47

$35,863,328.13

98.3%

Home & Kitchen

$633,410.87

$546,152.57

$732,646.14

$541,555.61

$2,453,765.19

$9,733,903.18

67.8%

Home & Kitchen

$497,675.78

$1,219,924.01

$588,423.89

$131,705.99

$2,437,729.67

$23,556,099.71

0.0%

Clothing, Shoes & Jewelry

$553,828.41

$1,158,596.86

$601,318.66

$116,053.65

$2,429,797.58

$12,751,216.69

0.0%

Office Products

$721,914.17

$742,081.79

$716,287.01

$237,235.34

$2,417,518.31

$14,205,098.77

99.4%

Automotive

$412,925.68

$937,701.56

$1,023,667.89

$19,650.72

$2,393,945.85

$25,107,565.44

80.1%

Beauty & Personal Care

$725,208.11

$1,163,357.19

$168,430.32

$328,079.51

$2,385,075.13

$20,285,587.19

87.7%

Health & Household

$353,474.73

$768,958.20

$749,348.81

$452,754.63

$2,324,536.37

$5,376,630.72

0.0%

Health & Household

$219,781.92

$326,539.36

$1,461,144.15

$313,887.94

$2,321,353.37

$12,579,241.75

89.3%

Health & Household

$542,228.47

$1,016,643.05

$639,239.45

$75,979.81

$2,274,090.78

$16,310,199.19

0.0%

Tools & Home Improvement

$426,846.80

$826,931.18

$672,896.55

$342,961.39

$2,269,635.92

$5,355,767.44

0.1%

Patio, Lawn & Garden

$480,284.12

$1,178,694.54

$105,751.97

$497,699.24

$2,262,429.87

$9,784,542.09

0.0%

Health & Household

$242,675.21

$508,786.15

$1,347,029.92

$150,061.72

$2,248,553.00

$19,196,002.69

84.5%

Health & Household

$628,906.53

$973,540.14

$609,199.63

$21,765.48

$2,233,411.78

$182,322,216.05

52.6%

Electronics

$373,652.92

$966,774.55

$607,311.51

$284,987.57

$2,232,726.55

$11,114,873.16

68.5%

Electronics

$351,915.82

$628,857.81

$753,513.39

$488,161.81

$2,222,448.83

$6,898,801.97

0.0%

Tools & Home Improvement

$401,585.67

$1,114,882.61

$326,152.04

$339,870.28

$2,182,490.60

$7,909,796.95

65.6%

Home & Kitchen

$475,050.93

$780,421.15

$511,277.41

$408,627.59

$2,175,377.08

$29,863,143.47

90.0%

Grocery & Gourmet Food

$519,013.24

$802,216.46

$766,382.24

$77,882.71

$2,165,494.65

$18,367,622.34

88.9%

Health & Household

$562,487.20

$1,050,785.01

$293,790.09

$252,763.56

$2,159,825.86

$5,759,147.15

0.0%

Health & Household

$537,341.36

$1,332,582.30

$251,313.86

$12,621.89

$2,133,859.41

$46,894,268.12

0.0%

Health & Household

$436,055.98

$1,125,572.55

$140,713.23

$408,155.51

$2,110,497.27

$6,690,925.68

0.0%

Health & Household

$367,544.87

$1,204,659.85

$313,095.82

$207,990.93

$2,093,291.47

$6,809,485.90

0.3%

Beauty & Personal Care

$175,454.45

$433,054.50

$393,307.08

$1,080,083.82

$2,081,899.85

$2,652,619.65

0.9%

Beauty & Personal Care

$258,501.89

$743,135.31

$564,259.35

$508,268.54

$2,074,165.09

$11,857,612.21

1.2%

Health & Household

$522,651.79

$1,021,612.49

$508,128.25

$5,322.31

$2,057,714.84

$13,206,259.15

88.9%

Health & Household

$239,132.76

$417,762.13

$1,265,370.06

$116,749.97

$2,039,014.92

$24,905,277.51

99.7%

Beauty & Personal Care

$92,261.13

$196,238.98

$582,380.09

$1,155,547.17

$2,026,427.37

$2,855,531.60

83.8%

Beauty & Personal Care

$259,981.69

$455,485.72

$975,135.61

$334,927.29

$2,025,530.31

$12,664,653.63

0.0%

Clothing, Shoes & Jewelry

$312,251.55

$743,232.56

$824,240.82

$134,116.47

$2,013,841.40

$3,701,467.14

0.2%

Health & Household

$389,431.37

$847,927.12

$516,798.37

$240,002.80

$1,994,159.66

$16,036,985.95

0.0%

Tools & Home Improvement

$371,009.05

$487,487.72

$227,036.39

$899,079.83

$1,984,612.99

$3,724,490.00

0.0%

Beauty & Personal Care

$283,594.93

$872,051.55

$812,512.86

$0.00

$1,968,159.34

$5,959,475.34

99.8%

Beauty & Personal Care

$249,612.71

$627,162.86

$1,016,577.17

$63,879.35

$1,957,232.09

$5,973,931.83

0.0%

Health & Household

$387,837.03

$794,681.32

$457,813.04

$312,090.44

$1,952,421.83

$18,458,381.68

30.4%

Electronics

$302,300.34

$775,548.64

$146,091.52

$722,507.55

$1,946,448.05

$13,005,624.12

0.0%

Clothing, Shoes & Jewelry

$434,614.94

$894,084.79

$510,453.65

$94,698.00

$1,933,851.38

$4,362,047.94

95.2%

Grocery & Gourmet Food

$396,498.90

$1,035,115.84

$491,412.73

$0.00

$1,923,027.47

$4,166,388.56

96.3%

Grocery & Gourmet Food

$496,951.16

$885,948.84

$524,096.24

$8,787.39

$1,915,783.63

$33,668,456.63

0.1%

Beauty & Personal Care

$582,200.23

$1,016,218.03

$176,769.17

$136,196.80

$1,911,384.23

$9,624,553.51

99.8%

Pet Supplies

$441,042.58

$980,353.95

$449,933.77

$37,126.95

$1,908,457.25

$6,528,560.37

92.5%

Cell Phones & Accessories

$473,451.32

$776,823.59

$584,165.92

$63,551.82

$1,897,992.65

$41,786,615.05

1.8%

Toys & Games

$683,884.41

$646,283.19

$312,002.25

$247,717.90

$1,889,887.75

$27,756,461.46

76.8%

Health & Household

$510,587.29

$983,821.23

$180,968.93

$211,144.20

$1,886,521.65

$1,510,000.29

98.6%

Books

$328,170.79

$533,196.17

$866,697.78

$129,019.45

$1,857,084.19

$29,956,199.56

87.8%

Beauty & Personal Care

$340,576.42

$636,328.49

$230,167.97

$643,740.62

$1,850,813.50

$8,937,820.30

88.3%

Health & Household

$539,002.44

$1,073,718.97

$163,930.31

$66,870.96

$1,843,522.68

$6,715,627.40

87.0%

Health & Household

$389,286.69

$722,835.10

$686,987.21

$40,609.68

$1,839,718.68

$10,687,698.20

83.0%

Health & Household

$223,234.74

$342,882.33

$160,123.95

$1,111,579.65

$1,837,820.67

$1,363,370.57

0.0%

Beauty & Personal Care

$347,248.66

$647,466.88

$841,059.45

$0.00

$1,835,774.99

$34,134,461.47

99.8%

Pet Supplies

$221,174.58

$455,609.28

$414,404.88

$742,983.70

$1,834,172.44

$2,703,787.94

0.0%

Clothing, Shoes & Jewelry

$339,972.44

$779,146.18

$351,199.64

$350,409.84

$1,820,728.10

$9,717,105.17

7.2%

Tools & Home Improvement

$455,632.82

$776,098.55

$350,616.26

$229,908.46

$1,812,256.09

$18,314,414.98

79.1%

Electronics

$440,048.90

$855,944.51

$404,335.08

$103,871.32

$1,804,199.81

$3,894,393.94

0.0%

Electronics

$432,957.15

$547,677.63

$604,222.53

$217,158.67

$1,802,015.98

$4,632,090.06

96.3%

Health & Household

$144,712.44

$288,371.59

$1,165,626.69

$197,257.80

$1,795,968.52

$5,367,655.13

86.4%

Beauty & Personal Care

$322,250.25

$1,166,188.69

$289,796.38

$0.00

$1,778,235.32

$4,323,163.73

98.8%

Health & Household

$413,851.88

$733,082.16

$536,044.02

$84,983.01

$1,767,961.07

$22,153,294.37

0.2%

Home & Kitchen

$380,528.22

$660,520.98

$438,871.74

$286,783.79

$1,766,704.73

$12,028,517.21

91.8%

Beauty & Personal Care

$158,436.69

$446,851.43

$570,397.69

$580,119.16

$1,755,804.97

$6,764,583.36

0.5%

Beauty & Personal Care

$551,611.72

$774,247.74

$102,511.52

$326,692.53

$1,755,063.51

$9,482,691.18

91.8%

Beauty & Personal Care

$289,095.23

$666,836.24

$642,747.03

$154,509.08

$1,753,187.58

$62,339,474.67

68.3%

Clothing, Shoes & Jewelry

$179,832.76

$623,119.56

$296,146.00

$642,175.83

$1,741,274.15

$3,229,535.06

0.1%

Electronics

$667,970.68

$728,891.06

$96,622.50

$242,559.93

$1,736,044.17

$4,082,712.77

0.0%

Beauty & Personal Care

$108,650.51

$380,043.93

$458,927.38

$780,986.94

$1,728,608.76

$314,493.54

0.0%

Beauty & Personal Care

$214,379.82

$253,608.30

$566,283.27

$690,341.11

$1,724,612.50

$9,840,065.90

0.0%

Health & Household

$166,079.24

$206,186.05

$246,790.79

$1,101,353.95

$1,720,410.03

$811,677.10

95.5%

Grocery & Gourmet Food

$273,488.00

$724,396.56

$458,996.99

$263,243.79

$1,720,125.34

$5,261,821.97

0.0%

Health & Household

$523,841.79

$612,710.56

$453,370.02

$126,182.15

$1,716,104.52

$22,478,546.83

98.9%

Baby Products

$302,604.56

$701,827.15

$178,851.01

$527,650.99

$1,710,933.71

$10,789,514.25

78.4%

Grocery & Gourmet Food

$151,939.11

$296,034.36

$258,952.84

$1,001,872.15

$1,708,798.46

$702,403.44

0.0%

Beauty & Personal Care

$232,875.68

$690,186.06

$677,940.22

$105,797.94

$1,706,799.90

$4,654,337.99

99.2%

Health & Household

$572,937.81

$741,753.11

$112,285.44

$272,079.39

$1,699,055.75

$5,032,635.38

92.4%

Beauty & Personal Care

$153,935.48

$330,124.61

$1,213,776.39

$0.00

$1,697,836.48

$1,567,686.12

94.1%

Grocery & Gourmet Food

$101,007.14

$299,746.68

$146,386.66

$1,142,422.29

$1,689,562.77

$708,092.04

92.7%

Grocery & Gourmet Food

$156,242.16

$396,442.62

$735,678.98

$400,516.90

$1,688,880.66

$11,305,590.41

0.0%

Clothing, Shoes & Jewelry

$199,790.62

$385,456.81

$933,373.16

$170,250.58

$1,688,871.17

$5,545,322.52

0.0%

Clothing, Shoes & Jewelry

$195,860.32

$600,727.44

$532,829.53

$353,630.67

$1,683,047.96

$3,098,944.40

0.0%

Beauty & Personal Care

$299,686.67

$641,802.68

$613,211.31

$119,533.52

$1,674,234.18

$4,965,303.58

0.0%

Health & Household

$409,418.35

$575,378.11

$514,071.01

$171,492.05

$1,670,359.52

$21,100,425.21

50.8%

Cell Phones & Accessories

$143,215.97

$215,045.83

$70,785.63

$1,238,640.84

$1,667,688.27

$3,311,317.93

0.1%

Beauty & Personal Care

$210,434.56

$630,826.14

$796,293.00

$0.00

$1,637,553.70

$3,175,472.17

98.0%

Pet Supplies

$230,348.63

$480,035.24

$430,647.17

$482,325.21

$1,623,356.25

$3,593,081.32

0.0%

Health & Household

$365,781.41

$666,486.13

$437,262.24

$152,118.52

$1,621,648.30

$1,865,572.03

76.2%

Books

$247,320.78

$538,867.88

$349,037.00

$476,495.15

$1,611,720.81

$3,665,353.33

0.0%

Arts, Crafts & Sewing

$530,270.24

$393,392.09

$578,292.29

$105,354.36

$1,607,308.98

$13,271,318.63

0.0%

Patio, Lawn & Garden

$175,040.03

$470,516.42

$549,016.27

$405,947.79

$1,600,520.51

$376,220.35

0.0%

Beauty & Personal Care

$377,195.23

$898,604.31

$322,375.52

$0.00

$1,598,175.06

$8,266,906.87

95.0%

Beauty & Personal Care

$239,157.35

$484,175.21

$395,996.94

$477,435.90

$1,596,765.40

$1,044,022.72

67.9%

Books

$205,127.61

$591,835.57

$492,950.91

$302,189.23

$1,592,103.32

$3,520,969.39

0.3%

Electronics

$226,661.82

$372,009.35

$971,880.16

$15,387.20

$1,585,938.53

$4,492,019.94

0.0%

Home & Kitchen

$207,042.89

$493,981.43

$495,989.63

$388,894.56

$1,585,908.51

$3,822,962.59

0.0%

Health & Household

$267,089.73

$449,169.22

$300,413.70

$562,494.94

$1,579,167.59

$2,598,566.41

3.1%

Health & Household

$322,214.02

$611,806.27

$441,847.33

$196,495.72

$1,572,363.34

$11,843,742.61

38.5%

Electronics

$227,709.87

$629,375.41

$704,016.77

$1,660.78

$1,562,762.83

$3,902,945.05

0.0%

Cell Phones & Accessories

$151,859.54

$340,442.59

$480,881.53

$583,688.82

$1,556,872.48

$4,407,953.60

0.0%

Clothing, Shoes & Jewelry

$294,349.82

$823,347.31

$301,333.42

$136,876.14

$1,555,906.69

$4,580,203.15

0.0%

Home & Kitchen

$129,919.24

$300,921.35

$416,458.77

$700,134.40

$1,547,433.76

$1,861,182.29

0.0%

Arts, Crafts & Sewing

$191,835.69

$438,629.11

$571,033.81

$340,476.22

$1,541,974.83

$4,136,233.53

0.0%

Patio, Lawn & Garden

$24,804.33

$86,383.09

$40,678.94

$1,384,535.86

$1,536,402.22

$312,068.16

0.0%

Pet Supplies

$69,046.60

$402,261.21

$148,401.93

$895,965.11

$1,515,674.85

$1,300,851.40

0.1%

Cell Phones & Accessories

$216,337.31

$377,705.23

$912,028.49

$5,822.75

$1,511,893.78

$3,588,048.76

0.0%

Cell Phones & Accessories

$182,588.58

$437,428.41

$498,221.52

$388,525.11

$1,506,763.62

$8,951,237.13

0.0%

Home & Kitchen

$458,311.83

$830,084.71

$188,061.78

$29,984.46

$1,506,442.78

$4,922,594.65

91.6%

Health & Household

$146,397.17

$288,870.81

$79,439.55

$990,764.56

$1,505,472.09

$1,449,213.82

0.0%

Cell Phones & Accessories

$198,787.64

$305,956.48

$560,936.51

$438,953.07

$1,504,633.70

$12,493,293.24

46.1%

Electronics

$353,552.97

$405,955.96

$741,778.54

$659.37

$1,501,946.84

$13,116,075.03

82.7%

Office Products

$317,882.02

$619,478.20

$408,604.23

$155,310.13

$1,501,274.58

$61,789,614.12

79.4%

Clothing, Shoes & Jewelry

$393,769.92

$829,799.73

$236,926.49

$39,626.06

$1,500,122.20

$3,753,548.06

0.0%

Electronics

$214,240.63

$475,920.26

$211,754.43

$581,373.41

$1,483,288.73

$1,638,797.00

0.0%

Clothing, Shoes & Jewelry

$45,312.44

$125,414.73

$29,249.69

$1,282,777.70

$1,482,754.56

$2,423,479.27

82.1%

Grocery & Gourmet Food

$292,173.01

$567,934.21

$489,844.15

$132,424.62

$1,482,375.99

$10,834,314.87

0.0%

Beauty & Personal Care

$326,346.20

$603,706.73

$325,793.45

$226,213.18

$1,482,059.56

$5,989,093.20

0.0%

Health & Household

$196,834.14

$477,147.45

$331,959.08

$474,112.66

$1,480,053.33

$3,415,655.41

92.3%

Beauty & Personal Care

$315,694.08

$734,384.82

$295,596.85

$133,339.97

$1,479,015.72

$4,939,436.61

0.0%

Beauty & Personal Care

$611,232.76

$475,054.74

$0.00

$387,236.55

$1,473,524.05

$14,746,690.44

0.0%

Health & Household

$345,009.66

$791,885.18

$236,591.30

$97,719.56

$1,471,205.70

$14,595,052.50

33.5%

Electronics

$416,671.98

$864,529.44

$142,313.54

$44,559.80

$1,468,074.76

$6,155,256.65

0.0%

Health & Household

$307,288.56

$468,559.50

$580,083.20

$106,376.20

$1,462,307.46

$16,424,077.26

93.7%

Pet Supplies

$304,510.75

$733,417.35

$380,165.98

$42,849.24

$1,460,943.32

$3,570,031.06

0.0%

Health & Household

$417,913.92

$407,472.15

$334,397.25

$296,151.15

$1,455,934.47

$53,785,758.82

0.5%

Cell Phones & Accessories

$283,545.34

$498,495.58

$356,914.17

$314,176.57

$1,453,131.66

$5,472,685.22

0.0%

Beauty & Personal Care

$228,101.18

$773,830.44

$450,006.85

$830.46

$1,452,768.93

$15,927,324.21

91.5%

Grocery & Gourmet Food

$192,291.06

$507,275.76

$169,856.08

$579,462.94

$1,448,885.84

$3,821,379.64

36.5%

Baby Products

$290,070.02

$576,129.33

$468,522.53

$113,059.84

$1,447,781.72

$14,422,769.90

99.7%

Health & Household

$284,760.42

$516,650.28

$338,130.35

$303,710.77

$1,443,251.82

$5,375,403.05

0.0%

Baby Products

$83,246.34

$167,540.40

$661,144.92

$525,690.54

$1,437,622.20

$11,006,675.08

0.0%

Clothing, Shoes & Jewelry

$294,047.46

$275,778.36

$808,760.52

$57,277.17

$1,435,863.51

$14,209,705.65

0.0%

Health & Household

$80,580.75

$201,034.44

$207,403.37

$946,078.77

$1,435,097.33

$533,120.55

0.0%

Beauty & Personal Care

$217,649.24

$540,021.56

$625,361.43

$48,035.86

$1,431,068.09

$14,251,595.87

96.4%

Pet Supplies

$177,185.44

$205,939.86

$1,047,773.20

$0.00

$1,430,898.50

$4,569,489.23

0.0%

Health & Household

$380,227.07

$531,389.98

$517,406.01

$131.09

$1,429,154.15

$15,866,060.59

95.2%

Beauty & Personal Care

$274,880.14

$797,973.16

$283,575.70

$65,507.92

$1,421,936.92

$6,202,398.32

93.0%

Grocery & Gourmet Food

$124,684.94

$347,592.81

$647,330.68

$294,812.08

$1,414,420.51

$18,118,223.51

87.1%

Tools & Home Improvement

$250,617.71

$598,375.64

$458,578.21

$101,662.36

$1,409,233.92

$17,785,393.09

0.0%

Clothing, Shoes & Jewelry

$117,026.35

$455,537.96

$183,967.21

$648,955.69

$1,405,487.21

$1,538,765.92

99.8%

Baby Products

$307,285.20

$452,595.97

$329,935.60

$315,641.93

$1,405,458.70

$2,472,824.21

100.0%

Beauty & Personal Care

$201,181.62

$311,808.44

$676,656.91

$213,671.10

$1,403,318.07

$8,263,210.91

98.4%

Health & Household

$281,713.46

$256,954.44

$861,719.87

$0.00

$1,400,387.77

$2,104,147.79

86.1%

Grocery & Gourmet Food

$376,543.37

$697,531.35

$134,448.20

$191,061.23

$1,399,584.15

$8,362,049.38

0.0%

Tools & Home Improvement

$348,486.38

$456,349.98

$145,867.24

$448,211.77

$1,398,915.37

$6,712,353.61

91.6%

Beauty & Personal Care

$141,457.40

$368,478.95

$323,066.89

$563,880.98

$1,396,884.22

$5,029,929.80

0.0%

Kitchen & Dining

$240,740.02

$515,149.41

$627,875.46

$9,863.50

$1,393,628.39

$14,921,491.31

82.0%

Health & Household

$150,837.57

$488,211.06

$611,898.27

$137,743.69

$1,388,690.59

$6,563,333.07

0.2%

Health & Household

$214,244.69

$660,167.12

$172,530.18

$338,340.12

$1,385,282.11

$3,635,953.44

0.0%

Cell Phones & Accessories

$263,993.49

$688,590.75

$92,918.09

$337,913.64

$1,383,415.97

$8,600,513.87

0.0%

Health & Household

$401,576.19

$225,143.64

$756,058.46

$289.86

$1,383,068.15

$9,984,170.91

97.1%

Health & Household

$259,253.13

$467,709.12

$560,758.32

$94,897.06

$1,382,617.63

$14,529,800.17

0.0%

Tools & Home Improvement

$284,818.88

$450,599.08

$637,170.21

$0.00

$1,372,588.17

$864,398.46

0.2%

Baby Products

$90,493.95

$267,002.53

$467,594.69

$544,368.55

$1,369,459.72

$4,565,793.89

0.0%

Pet Supplies

$90,892.38

$114,425.78

$928,490.48

$235,523.27

$1,369,331.91

$3,470,034.98

0.2%

Grocery & Gourmet Food

$361,260.84

$425,974.75

$525,283.53

$48,979.49

$1,361,498.61

$6,142,565.64

97.7%

Beauty & Personal Care

$531,565.85

$696,320.18

$118,567.87

$11,923.33

$1,358,377.23

$6,428,027.70

0.0%

Cell Phones & Accessories

$247,923.33

$552,110.38

$485,387.98

$67,182.42

$1,352,604.11

$3,138,257.40

100.0%

Beauty & Personal Care

$330,269.12

$630,736.95

$382,087.39

$8,550.24

$1,351,643.70

$9,139,444.68

94.3%

Beauty & Personal Care

$213,945.31

$499,691.07

$559,267.65

$71,656.37

$1,344,560.40

$11,236,123.30

0.0%

Beauty & Personal Care

$115,857.94

$267,873.90

$587,923.87

$369,914.29

$1,341,570.00

$12,365,149.20

99.9%

Baby Products

$429,991.93

$514,257.46

$396,141.15

$0.00

$1,340,390.54

$16,882,292.39

88.1%

Beauty & Personal Care

$187,987.91

$323,162.98

$453,674.47

$373,299.65

$1,338,125.01

$25,459,482.15

85.7%

Health & Household

$366,036.90

$823,574.66

$146,481.89

$0.00

$1,336,093.45

$2,556,484.05

0.1%

Health & Household

$437,650.91

$344,027.79

$549,996.46

$777.76

$1,332,452.92

$15,748,575.44

98.2%

Electronics

$219,998.83

$387,029.76

$590,481.70

$133,078.05

$1,330,588.34

$3,870,990.34

0.0%

Clothing, Shoes & Jewelry

$386,804.30

$639,089.96

$137,875.96

$166,060.37

$1,329,830.59

$5,987,575.00

0.0%

Beauty & Personal Care

$296,002.18

$742,781.62

$130,659.65

$151,501.33

$1,320,944.78

$3,508,468.29

0.0%

Health & Household

$247,204.15

$376,756.90

$626,465.91

$54,865.02

$1,305,291.98

$12,394,482.53

99.4%

Health & Household

$210,779.01

$556,004.96

$474,837.72

$48,520.90

$1,290,142.59

$15,254,290.27

87.3%

Home & Kitchen

$292,942.20

$796,495.29

$198,372.48

$0.00

$1,287,809.97

$7,861,854.46

58.9%

Grocery & Gourmet Food

$219,374.25

$794,853.16

$149,582.49

$123,053.37

$1,286,863.27

$4,169,768.90

96.9%

Grocery & Gourmet Food

$399,103.95

$304,586.19

$493,991.70

$79,450.24

$1,277,132.08

$3,791,411.00

0.0%

Sports & Outdoors

$321,218.05

$579,511.18

$298,657.49

$76,202.01

$1,275,588.73

$35,889,816.61

77.2%

Electronics

$117,322.86

$298,132.41

$469,994.57

$389,019.52

$1,274,469.36

$1,802,695.15

0.0%

Health & Household

$84,336.08

$300,841.33

$345,469.09

$540,934.00

$1,271,580.50

$1,123,264.44

0.0%

Health & Household

$210,164.79

$513,661.23

$286,932.55

$258,512.23

$1,269,270.80

$8,119,286.83

0.0%

Clothing, Shoes & Jewelry

$56,456.30

$71,369.03

$1,140,769.61

$0.00

$1,268,594.94

$1,167,719.63

0.0%

Cell Phones & Accessories

$310,925.03

$828,353.77

$126,683.00

$0.00

$1,265,961.80

$4,285,164.65

0.0%

Health & Household

$250,763.03

$380,196.54

$486,993.97

$144,633.60

$1,262,587.14

$7,661,541.71

0.0%

Health & Household

$318,598.86

$666,262.41

$180,731.69

$90,511.26

$1,256,104.22

$7,139,890.48

0.3%

Health & Household

$122,805.82

$379,883.78

$125,268.48

$611,687.25

$1,239,645.33

$1,272,269.11

0.9%

Beauty & Personal Care

$313,563.92

$486,102.85

$438,634.84

$0.00

$1,238,301.61

$8,596,594.56

93.9%

Health & Household

$261,336.81

$357,784.42

$454,165.56

$154,767.64

$1,228,054.43

$6,983,153.29

99.9%

Baby Products

$314,857.37

$591,407.75

$321,751.91

$0.00

$1,228,017.03

$4,506,631.97

95.3%

Grocery & Gourmet Food

$85,709.61

$284,238.09

$844,607.43

$8,051.22

$1,222,606.35

$4,441,181.00

0.0%

Beauty & Personal Care

$228,513.15

$390,306.21

$597,659.71

$0.00

$1,216,479.07

$720,921.61

93.6%

Grocery & Gourmet Food

$259,764.26

$499,309.81

$397,261.16

$54,301.94

$1,210,637.17

$5,347,341.32

0.0%

Home & Kitchen

$120,529.08

$298,513.80

$570,104.17

$220,301.75

$1,209,448.80

$26,638,200.00

100.0%

Beauty & Personal Care

$114,471.84

$281,347.06

$343,696.67

$469,177.91

$1,208,693.48

$323,841.63

0.0%

Grocery & Gourmet Food

$423,951.64

$732,471.17

$47,582.44

$2,298.25

$1,206,303.50

$3,324,548.00

72.8%

Books

$279,821.00

$626,321.31

$299,543.03

$0.00

$1,205,685.34

$11,103,811.16

98.0%

Health & Household

$131,783.87

$220,240.93

$638,804.04

$211,598.91

$1,202,427.75

$2,399,721.15

0.0%

Electronics

$214,791.60

$273,419.42

$713,433.29

$0.00

$1,201,644.31

$1,716,928.77

98.2%

Grocery & Gourmet Food

$148,511.68

$529,079.74

$521,162.13

$0.00

$1,198,753.55

$1,059,330.32

94.9%

Grocery & Gourmet Food

$306,538.40

$717,170.30

$172,807.35

$0.00

$1,196,516.05

$33,646,418.17

92.1%

Pet Supplies

$289,977.39

$314,109.37

$548,558.81

$34,240.81

$1,186,886.38

$4,797,707.04

100.0%

Beauty & Personal Care

$216,849.08

$562,720.81

$317,084.56

$82,639.72

$1,179,294.17

$2,928,723.89

0.0%

Musical Instruments

$264,536.17

$435,315.18

$106,632.13

$366,408.34

$1,172,891.82

$7,270,096.77

59.4%

Clothing, Shoes & Jewelry

$175,773.59

$642,110.02

$236,383.99

$115,365.97

$1,169,633.57

$2,385,523.78

69.6%

Health & Household

$216,804.69

$531,636.57

$300,914.91

$119,017.34

$1,168,373.51

$5,655,020.01

0.0%

Clothing, Shoes & Jewelry

$173,364.10

$353,248.30

$361,854.81

$275,845.16

$1,164,312.37

$7,581,151.37

0.0%

Cell Phones & Accessories

$383,309.09

$482,143.72

$248,050.60

$44,476.74

$1,157,980.15

$24,777,842.32

89.9%

Health & Household

$132,177.94

$381,085.47

$270,957.97

$371,465.64

$1,155,687.02

$3,613,030.86

0.0%

Electronics

$150,932.08

$524,643.46

$471,201.17

$7,870.30

$1,154,647.01

$8,301,369.07

95.8%

Pet Supplies

$315,032.12

$506,071.11

$231,825.19

$97,048.02

$1,149,976.44

$13,201,965.20

68.8%

Video Games

$120,124.80

$277,643.72

$70,331.11

$680,225.70

$1,148,325.33

$981,009.75

0.0%

Health & Household

$141,980.44

$356,223.27

$364,111.89

$284,345.13

$1,146,660.73

$1,784,602.21

0.0%

Health & Household

$155,496.79

$373,708.35

$152,901.79

$463,420.31

$1,145,527.24

$1,731,531.49

0.0%

Pet Supplies

$342,130.74

$584,097.72

$196,663.71

$21,004.28

$1,143,896.45

$4,667,597.26

0.0%

Office Products

$231,583.12

$400,495.48

$482,544.00

$28,556.98

$1,143,179.58

$1,020,359.81

0.0%

Sports & Outdoors

$197,724.91

$350,216.55

$372,269.88

$216,228.16

$1,136,439.50

$17,951,966.81

0.0%

Home & Kitchen

$118,156.46

$219,166.16

$481,695.59

$313,956.91

$1,132,975.12

$5,191,334.30

0.0%

Pet Supplies

$96,384.85

$200,200.41

$321,946.20

$514,198.80

$1,132,730.26

$426,850.93

96.0%

Grocery & Gourmet Food

$220,212.58

$324,001.55

$344,819.51

$243,359.29

$1,132,392.93

$4,797,130.55

0.0%

Cell Phones & Accessories

$337,219.44

$580,355.43

$213,816.55

$0.00

$1,131,391.42

$4,386,390.40

0.0%

Grocery & Gourmet Food

$335,197.24

$353,638.49

$439,208.10

$1,970.06

$1,130,013.89

$27,143,612.19

91.8%

Electronics

$121,244.42

$305,309.43

$658,216.16

$41,213.50

$1,125,983.51

$3,581,934.60

98.8%

Grocery & Gourmet Food

$201,766.95

$451,343.13

$372,213.65

$97,073.87

$1,122,397.60

$3,756,018.90

0.0%

Health & Household

$213,484.63

$416,303.28

$392,019.51

$98,141.53

$1,119,948.95

$12,126,270.87

0.0%

Clothing, Shoes & Jewelry

$119,368.08

$365,522.45

$148,744.17

$484,837.54

$1,118,472.24

$2,876,129.97

0.0%

Health & Household

$216,468.70

$535,185.11

$25,589.95

$339,517.03

$1,116,760.79

$1,110,880.36

0.0%

Health & Household

$296,079.76

$543,372.48

$272,105.07

$4,825.12

$1,116,382.43

$13,384,037.84

71.6%

Electronics

$308,457.15

$561,345.87

$151,465.48

$94,337.78

$1,115,606.28

$63,383,859.01

48.1%

Electronics

$225,835.95

$479,877.47

$178,603.10

$231,085.73

$1,115,402.25

$2,516,297.12

0.0%

Camera & Photo

$215,015.30

$336,771.30

$129,363.41

$426,157.05

$1,107,307.06

$2,850,897.22

0.0%

Health & Household

$230,155.48

$301,755.50

$437,845.08

$137,294.37

$1,107,050.43

$7,365,798.09

0.0%

Electronics

$143,485.33

$312,769.99

$566,535.94

$78,555.95

$1,101,347.21

$7,929,574.60

89.1%

Home & Kitchen

$190,889.05

$398,229.70

$423,978.34

$87,839.84

$1,100,936.93

$53,394,838.79

53.7%

Tools & Home Improvement

$66,427.68

$169,117.90

$362,594.48

$502,111.78

$1,100,251.84

$4,983,359.89

37.2%

Health & Household

$292,312.27

$546,635.92

$126,221.79

$133,015.47

$1,098,185.45

$2,122,234.38

0.0%

Cell Phones & Accessories

$279,811.62

$503,112.87

$188,273.23

$123,969.08

$1,095,166.80

$3,568,774.26

0.0%

Electronics

$156,412.22

$329,479.81

$607,980.67

$0.00

$1,093,872.70

$6,142,350.30

0.0%

Beauty & Personal Care

$267,601.51

$677,707.91

$146,009.22

$0.00

$1,091,318.64

$3,389,517.65

98.3%

Baby Products

$229,134.70

$369,399.01

$430,138.51

$61,417.18

$1,090,089.40

$68,411,334.62

56.0%

Electronics

$179,331.27

$167,610.88

$544,725.12

$196,412.68

$1,088,079.95

$3,802,986.04

0.0%

Home & Kitchen

$145,464.28

$240,872.06

$450,619.52

$247,939.32

$1,084,895.18

$5,520,690.01

99.5%

Health & Household

$95,897.05

$278,252.94

$111,597.36

$598,415.13

$1,084,162.48

$1,282,338.57

0.0%

Health & Household

$280,622.26

$796,076.32

$2,365.07

$0.00

$1,079,063.65

$1,476,182.28

100.0%

Grocery & Gourmet Food

$150,754.03

$318,859.59

$426,097.47

$176,451.11

$1,072,162.20

$7,498,563.89

0.0%

Clothing, Shoes & Jewelry

$209,637.92

$546,826.94

$181,572.82

$133,063.64

$1,071,101.32

$1,959,131.82

0.0%

Cell Phones & Accessories

$44,836.42

$183,250.40

$135,950.64

$697,908.82

$1,061,946.28

$1,092,522.72

0.0%

Cell Phones & Accessories

$184,473.02

$802,718.44

$72,468.44

$0.00

$1,059,659.90

$888,176.61

95.6%

Grocery & Gourmet Food

$281,507.43

$645,402.48

$108,072.98

$22,573.97

$1,057,556.86

$2,085,108.86

0.0%

Beauty & Personal Care

$363,011.61

$257,683.56

$432,736.66

$0.00

$1,053,431.83

$13,729,160.37

93.6%

Health & Household

$205,451.37

$541,707.84

$299,327.50

$2,937.69

$1,049,424.40

$6,363,778.59

0.0%

Health & Household

$167,200.24

$454,193.68

$231,787.97

$191,362.14

$1,044,544.03

$3,213,841.40

0.4%

Health & Household

$390,234.90

$350,581.76

$0.00

$299,463.70

$1,040,280.36

$1,531,610.56

0.0%

Health & Household

$238,083.26

$546,491.97

$144,213.39

$111,410.24

$1,040,198.86

$5,529,149.57

0.0%

Health & Household

$118,291.37

$237,087.79

$518,112.89

$162,031.27

$1,035,523.32

$11,847,391.30

91.7%

Beauty & Personal Care

$184,789.61

$336,173.08

$489,778.90

$24,028.68

$1,034,770.27

$10,395,303.16

91.4%

Home & Kitchen

$300,046.83

$575,879.28

$42,143.95

$115,425.49

$1,033,495.55

$1,487,569.61

0.0%

Beauty & Personal Care

$212,603.51

$448,310.16

$276,860.01

$94,989.06

$1,032,762.74

$7,371,225.97

0.4%

Tools & Home Improvement

$69,470.83

$166,666.30

$376,330.61

$416,860.40

$1,029,328.14

$2,293,925.08

0.0%

Health & Household

$280,918.22

$250,979.82

$217,234.46

$275,012.01

$1,024,144.51

$11,701,142.27

85.7%

Video Games

$186,175.77

$371,476.32

$138,179.72

$324,631.93

$1,020,463.74

$9,617,012.97

0.0%

Health & Household

$133,222.05

$295,123.01

$369,880.82

$215,210.08

$1,013,435.96

$8,418,130.19

97.8%

Home & Kitchen

$303,989.14

$201,797.66

$55,280.05

$449,339.68

$1,010,406.53

$13,751,868.70

80.6%

Health & Household

$256,118.62

$695,244.28

$44,570.67

$13,202.53

$1,009,136.10

$9,091,350.33

0.0%

Health & Household

$183,229.11

$207,169.09

$467,329.87

$148,920.28

$1,006,648.35

$4,411,679.50

0.0%

Baby Products

$307,933.35

$602,325.37

$92,629.28

$2,073.95

$1,004,961.95

$5,295,734.97

98.7%

Tools & Home Improvement

$239,213.98

$426,066.62

$219,936.28

$114,271.50

$999,488.38

$7,603,787.67

0.0%

Office Products

$79,324.91

$113,228.78

$453,628.12

$352,238.12

$998,419.93

$1,640,177.12

0.0%

Office Products

$164,414.77

$373,599.87

$83,154.85

$374,851.38

$996,020.87

$1,829,902.33

0.1%

Grocery & Gourmet Food

$223,804.47

$455,250.78

$269,670.15

$46,311.67

$995,037.07

$11,270,308.06

95.6%

Health & Household

$155,508.94

$421,653.20

$188,958.49

$225,108.26

$991,228.89

$2,621,451.21

0.0%

Electronics

$177,623.56

$313,674.35

$499,848.96

$0.00

$991,146.87

$21,739,425.87

91.7%

Health & Household

$186,613.75

$352,013.51

$93,440.18

$356,776.27

$988,843.71

$2,065,728.84

0.0%

Pet Supplies

$336,472.85

$615,000.89

$36,841.77

$0.00

$988,315.51

$5,546,890.29

0.0%

Health & Household

$223,738.94

$406,737.19

$288,370.50

$68,327.27

$987,173.90

$11,275,768.56

90.7%

Health & Household

$100,635.68

$323,803.07

$385,720.09

$172,496.96

$982,655.80

$662,643.70

0.0%

Health & Household

$302,650.29

$476,683.70

$200,562.25

$0.00

$979,896.24

$782,649.73

98.5%

Grocery & Gourmet Food

$163,866.32

$317,130.12

$338,122.33

$159,797.45

$978,916.22

$33,352,465.97

47.7%

Electronics

$285,867.55

$453,396.34

$236,799.16

$0.00

$976,063.05

$21,697,871.74

99.5%

Pet Supplies

$103,513.22

$204,498.31

$426,893.52

$238,517.79

$973,422.84

$3,207,125.09

13.7%

Tools & Home Improvement

$177,353.95

$339,661.59

$332,515.81

$123,377.45

$972,908.80

$3,199,483.83

0.0%

Tools & Home Improvement

$385,361.00

$564,893.25

$5,826.34

$14,784.27

$970,864.86

$5,761,576.09

55.1%

Movies & TV

$137,185.81

$207,544.90

$625,236.98

$0.00

$969,967.69

$2,682,140.50

0.0%

Tools & Home Improvement

$204,975.29

$382,226.45

$258,304.18

$124,455.67

$969,961.59

$14,004,410.02

0.0%

Home & Kitchen

$46,855.46

$101,841.47

$134,820.57

$685,095.54

$968,613.04

$2,135,782.74

0.0%

Home & Kitchen

$138,434.66

$241,340.61

$427,581.98

$160,579.46

$967,936.71

$2,180,085.35

0.0%

Electronics

$180,270.97

$390,878.56

$205,434.90

$191,137.41

$967,721.84

$6,029,816.24

0.0%

Automotive

$178,766.26

$242,970.76

$109,066.68

$435,953.49

$966,757.19

$1,142,729.18

98.4%

Beauty & Personal Care

$424,869.85

$367,252.47

$143,524.79

$29,656.76

$965,303.87

$8,637,276.91

0.2%

Pet Supplies

$82,344.79

$447,716.21

$181,217.33

$252,947.06

$964,225.39

$1,023,024.50

0.0%

Cell Phones & Accessories

$238,949.56

$221,481.83

$154,498.69

$345,262.66

$960,192.74

$5,003,687.77

0.0%

Home & Kitchen

$127,937.13

$397,272.32

$32,556.28

$401,950.48

$959,716.21

$2,792,627.62

100.0%

Beauty & Personal Care

$23,196.14

$31,995.61

$864,285.28

$38,502.39

$957,979.42

$13,921,252.27

73.7%

Clothing, Shoes & Jewelry

$177,214.20

$323,995.22

$291,832.89

$160,285.72

$953,328.03

$15,959,758.74

94.1%

Home & Kitchen

$320,078.81

$264,577.39

$35,023.21

$332,988.07

$952,667.48

$5,084,213.25

0.0%

Office Products

$331,868.14

$325,249.01

$23,043.77

$262,377.26

$942,538.18

$1,559,536.21

0.0%

Pet Supplies

$192,859.46

$383,990.91

$170,294.86

$193,110.64

$940,255.87

$6,444,684.57

3.2%

Health & Household

$91,344.85

$276,414.64

$86,031.11

$485,469.34

$939,259.94

$953,314.87

0.0%

Clothing, Shoes & Jewelry

$206,197.39

$421,235.24

$233,411.02

$77,940.24

$938,783.89

$5,444,349.49

0.0%

Clothing, Shoes & Jewelry

$94,166.91

$235,914.24

$525,955.55

$82,483.43

$938,520.13

$10,763,152.86

0.3%

Clothing, Shoes & Jewelry

$295,190.99

$461,146.89

$77,833.78

$103,028.42

$937,200.08

$5,683,643.61

0.0%

Clothing, Shoes & Jewelry

$196,333.55

$483,982.17

$255,844.75

$13.52

$936,173.99

$3,954,853.76

100.0%

Grocery & Gourmet Food

$132,791.25

$349,283.34

$170,549.21

$276,281.02

$928,904.82

$2,270,910.18

0.0%

Patio, Lawn & Garden

$279,539.72

$495,835.36

$88,522.82

$63,640.40

$927,538.30

$4,292,008.58

0.0%

Beauty & Personal Care

$173,186.90

$327,253.77

$390,475.34

$36,566.81

$927,482.82

$4,953,269.05

0.0%

Pet Supplies

$302,819.68

$444,693.13

$112.29

$178,047.03

$925,672.13

$2,814,482.11

98.0%

Health & Household

$226,215.17

$450,553.06

$109,044.00

$136,159.74

$921,971.97

$3,389,891.86

0.0%

Electronics

$39,904.68

$94,913.43

$162,022.87

$624,429.96

$921,270.94

$2,799,582.50

0.0%

Health & Household

$300,650.37

$520,341.80

$99,751.58

$0.00

$920,743.75

$4,395,665.59

0.0%

Beauty & Personal Care

$276,826.20

$304,185.64

$275,447.21

$62,584.34

$919,043.39

$10,369,193.32

0.0%

Electronics

$72,153.43

$147,897.31

$58,407.16

$640,433.48

$918,891.38

$2,006,876.91

41.9%

Beauty & Personal Care

$163,418.72

$406,304.64

$100,983.52

$245,151.28

$915,858.16

$3,911,765.25

96.5%

Pet Supplies

$157,832.69

$223,181.17

$515,217.64

$15,409.92

$911,641.42

$53,047,336.46

87.2%

Kitchen & Dining

$227,546.27

$363,585.41

$288,066.24

$31,669.04

$910,866.96

$1,344,775.40

0.0%

Health & Household

$141,894.00

$373,429.86

$311,369.86

$80,873.44

$907,567.16

$5,018,806.47

83.1%

Health & Household

$109,732.50

$254,980.86

$540,583.26

$0.00

$905,296.62

$7,109,093.68

83.3%

Beauty & Personal Care

$88,093.00

$186,843.53

$159,607.96

$470,064.06

$904,608.55

$1,342,648.15

21.0%

Health & Household

$142,730.21

$259,702.52

$434,426.62

$65,342.35

$902,201.70

$11,281,714.09

69.5%

Beauty & Personal Care

$127,205.76

$172,854.72

$192,022.65

$408,271.18

$900,354.31

$1,245,220.66

0.0%

Beauty & Personal Care

$214,226.57

$436,530.93

$235,379.81

$10,066.86

$896,204.17

$4,219,836.50

0.0%

Pet Supplies

$125,413.43

$334,585.31

$133,827.34

$301,867.36

$895,693.44

$1,352,095.20

97.0%

Grocery & Gourmet Food

$207,784.36

$254,437.75

$193,790.10

$235,316.47

$891,328.68

$4,407,107.73

99.6%

Pet Supplies

$180,068.85

$360,353.80

$113,056.64

$232,867.07

$886,346.36

$5,326,807.79

0.1%

Health & Household

$107,905.44

$348,519.22

$11,366.27

$418,402.53

$886,193.46

$1,441,556.93

0.0%

Beauty & Personal Care

$106,458.04

$185,404.45

$575,914.88

$17,318.63

$885,096.00

$12,602,214.04

85.6%

Clothing, Shoes & Jewelry

$220,454.50

$448,052.97

$198,238.40

$18,334.11

$885,079.98

$1,848,171.74

0.1%

Clothing, Shoes & Jewelry

$246,144.68

$518,829.55

$48,441.70

$71,503.65

$884,919.58

$6,237,797.67

96.6%

Health & Household

$104,370.47

$262,636.15

$439,386.82

$78,440.21

$884,833.65

$5,364,247.67

91.0%

Beauty & Personal Care

$201,008.71

$446,774.66

$182,471.92

$53,543.45

$883,798.74

$5,986,547.14

69.8%

Health & Household

$122,694.59

$233,567.78

$525,763.64

$0.00

$882,026.01

$7,652,261.34

100.0%

Beauty & Personal Care

$179,806.77

$330,725.85

$170,161.97

$201,184.76

$881,879.35

$4,193,038.60

0.1%

Health & Household

$203,731.28

$643,316.89

$33,875.62

$113.70

$881,037.49

$5,278,309.86

0.0%

Health & Household

$131,445.00

$260,779.62

$456,489.44

$31,253.15

$879,967.21

$2,453,297.17

0.0%

Home & Kitchen

$94,483.42

$232,925.13

$394,199.18

$157,941.92

$879,549.65

$2,406,484.12

0.0%

Office Products

$131,620.66

$576,968.59

$168,610.10

$0.00

$877,199.35

$3,853,278.79

0.0%

Beauty & Personal Care

$129,602.13

$294,130.88

$385,246.27

$66,333.54

$875,312.82

$4,275,134.99

12.9%

Patio, Lawn & Garden

$150,623.41

$212,243.34

$510,045.19

$0.00

$872,911.94

$1,292,858.83

100.0%

Grocery & Gourmet Food

$127,834.41

$364,512.38

$370,004.53

$6,966.17

$869,317.49

$8,125,853.33

76.0%

Beauty & Personal Care

$158,695.86

$409,215.37

$283,552.04

$17,165.63

$868,628.90

$12,035,233.45

81.6%

Clothing, Shoes & Jewelry

$172,702.64

$326,138.74

$151,389.32

$217,651.79

$867,882.49

$1,624,717.48

0.0%

Health & Household

$82,269.57

$185,657.68

$409,137.82

$189,060.17

$866,125.24

$4,238,150.23

0.0%

Clothing, Shoes & Jewelry

$143,194.56

$136,771.36

$582,075.12

$0.00

$862,041.04

$14,416,462.71

100.0%

Beauty & Personal Care

$320,215.54

$263,026.11

$270,571.55

$5,366.05

$859,179.25

$29,218,443.36

99.5%

Home & Kitchen

$172,574.76

$311,254.16

$232,006.02

$141,912.11

$857,747.05

$5,819,540.89

0.0%

Beauty & Personal Care

$149,210.58

$354,661.63

$24,180.07

$329,175.10

$857,227.38

$3,300,130.21

0.0%

Clothing, Shoes & Jewelry

$191,775.98

$345,472.87

$272,471.11

$46,845.38

$856,565.34

$5,793,755.77

90.8%

Home & Kitchen

$147,646.22

$416,213.35

$292,647.66

$0.00

$856,507.23

$1,455,522.60

97.6%

Grocery & Gourmet Food

$211,858.65

$411,657.18

$229,510.48

$0.00

$853,026.31

$31,475,704.41

0.2%

Clothing, Shoes & Jewelry

$62,432.04

$165,542.36

$107,769.18

$516,551.70

$852,295.28

$477,808.07

0.0%

Beauty & Personal Care

$49,275.76

$266,680.01

$157,256.90

$376,101.98

$849,314.65

$729,591.28

0.0%

Health & Household

$254,594.62

$467,829.84

$53,669.76

$73,172.57

$849,266.79

$5,421,201.14

0.0%

Cell Phones & Accessories

$160,036.34

$333,914.69

$191,781.16

$157,537.81

$843,270.00

$34,293,318.56

19.8%

Electronics

$247,383.41

$456,271.87

$139,026.42

$0.00

$842,681.70

$7,494,400.34

0.0%

Home & Kitchen

$138,185.16

$359,351.92

$345,024.76

$0.00

$842,561.84

$5,718,327.09

0.0%

Health & Household

$145,661.05

$178,294.52

$515,032.13

$0.00

$838,987.70

$6,021,585.64

95.2%

Health & Household

$292,684.83

$418,953.30

$126,293.91

$0.00

$837,932.04

$39,488,698.28

93.7%

Clothing, Shoes & Jewelry

$189,524.28

$414,453.90

$232,247.62

$0.00

$836,225.80

$1,031,617.14

75.3%

Health & Household

$175,290.06

$255,211.98

$315,534.17

$90,047.66

$836,083.87

$710,996.78

86.4%

Grocery & Gourmet Food

$290,284.99

$498,876.22

$46,751.33

$0.00

$835,912.54

$2,803,215.11

0.0%

Clothing, Shoes & Jewelry

$115,592.90

$305,752.44

$414,085.12

$0.00

$835,430.46

$6,600,855.88

95.0%

Health & Household

$133,406.06

$218,135.09

$295,064.44

$187,732.55

$834,338.14

$15,708,795.39

0.1%

Electronics

$67,980.96

$209,523.77

$22,549.98

$533,927.44

$833,982.15

$132,312.61

8.8%

Health & Household

$166,010.60

$335,472.79

$19,505.14

$312,024.02

$833,012.55

$2,649,499.86

0.5%

Beauty & Personal Care

$136,188.82

$330,366.71

$337,779.59

$24,362.22

$828,697.34

$6,468,365.15

19.4%

Baby Products

$200,113.96

$429,186.31

$8,601.69

$189,686.60

$827,588.56

$6,677,524.55

96.3%

Grocery & Gourmet Food

$103,293.89

$237,405.90

$434,436.94

$52,051.85

$827,188.58

$4,026,663.40

0.0%

Home & Kitchen

$137,608.77

$328,052.29

$254,521.87

$104,228.78

$824,411.71

$17,814,196.63

99.5%

Pet Supplies

$217,903.70

$422,654.19

$183,298.48

$0.00

$823,856.37

$5,880,046.44

100.0%

Beauty & Personal Care

$99,522.44

$246,280.77

$477,485.50

$150.33

$823,439.04

$2,084,585.03

0.0%

Health & Household

$159,483.68

$310,256.16

$213,452.97

$139,908.76

$823,101.57

$7,896,451.16

0.0%

Baby Products

$113,860.56

$180,738.69

$322,787.34

$204,060.33

$821,446.92

$21,262,315.47

0.1%

Health & Household

$187,240.80

$292,849.22

$261,134.13

$78,736.88

$819,961.03

$2,604,184.03

97.5%

Health & Household

$120,479.43

$288,814.11

$224,727.43

$185,694.28

$819,715.25

$9,183,350.64

96.6%

Automotive

$129,670.73

$354,572.44

$248,140.26

$86,718.52

$819,101.95

$8,654,630.13

15.3%

Patio, Lawn & Garden

$99,034.51

$604,506.56

$109,343.98

$3,119.95

$816,005.00

$281,138.60

0.0%

Health & Household

$117,857.12

$168,783.86

$529,101.22

$0.00

$815,742.20

$3,027,148.19

0.0%

Baby Products

$125,170.98

$319,689.77

$282,072.21

$88,583.55

$815,516.51

$1,887,339.64

0.0%

Electronics

$207,814.09

$304,809.97

$195,913.70

$106,097.13

$814,634.89

$5,507,006.08

0.0%

Industrial & Scientific

$148,341.09

$378,322.37

$187,118.88

$100,808.83

$814,591.17

$1,946,972.30

2.0%

Grocery & Gourmet Food

$179,582.81

$322,877.84

$226,961.36

$85,013.53

$814,435.54

$4,943,247.10

96.0%

Health & Household

$68,822.10

$138,669.17

$381,532.64

$225,324.41

$814,348.32

$2,116,580.05

0.0%

Health & Household

$100,925.31

$229,423.72

$380,095.61

$102,525.45

$812,970.09

$6,497,650.79

98.4%

Pet Supplies

$132,684.60

$388,143.61

$157,975.72

$134,061.72

$812,865.65

$3,497,889.60

0.0%

Arts, Crafts & Sewing

$87,812.02

$159,982.30

$53,749.86

$509,114.20

$810,658.38

$939,481.69

99.3%

Pet Supplies

$139,150.76

$318,425.42

$205,660.21

$145,309.57

$808,545.96

$32,371,266.91

57.8%

Office Products

$49,106.61

$105,199.52

$127,514.66

$526,242.57

$808,063.36

$1,785,009.84

0.1%

Electronics

$93,180.72

$255,812.64

$212,434.52

$241,209.90

$802,637.78

$594,318.31

0.0%

Office Products

$120,337.63

$222,211.77

$371,510.16

$88,449.64

$802,509.20

$2,239,116.26

19.9%

Kitchen & Dining

$180,911.27

$227,301.83

$258,890.27

$135,113.06

$802,216.43

$3,239,272.89

0.0%

Tools & Home Improvement

$183,619.93

$330,963.94

$98,730.57

$188,182.36

$801,496.80

$5,937,854.21

94.3%

Home & Kitchen

$82,171.76

$158,825.83

$517,745.75

$41,165.09

$799,908.43

$2,297,540.15

0.0%

Health & Household

$100,261.68

$221,612.00

$476,402.73

$0.00

$798,276.41

$8,376,885.33

0.6%

Clothing, Shoes & Jewelry

$153,623.56

$343,913.61

$134,329.22

$166,366.34

$798,232.73

$3,318,241.35

0.0%

Clothing, Shoes & Jewelry

$144,309.25

$274,078.10

$333,026.88

$44,716.18

$796,130.41

$10,428,131.71

0.2%

Health & Household

$349,790.87

$225,984.01

$73,500.72

$145,143.57

$794,419.17

$2,858,437.81

96.3%

Grocery & Gourmet Food

$133,371.82

$307,856.06

$320,264.34

$30,432.36

$791,924.58

$6,507,191.68

0.0%

Automotive

$120,883.99

$249,142.11

$367,670.44

$53,389.08

$791,085.62

$1,474,612.77

0.0%

Health & Household

$160,715.06

$348,355.99

$181,366.77

$100,143.50

$790,581.32

$7,480,549.86

0.0%

Home & Kitchen

$160,752.54

$337,686.91

$179,875.24

$111,287.37

$789,602.06

$3,202,058.65

0.0%

Beauty & Personal Care

$40,006.24

$88,309.18

$652,237.25

$8,375.74

$788,928.41

$11,488,356.09

93.8%

Health & Household

$110,956.03

$273,236.10

$156,773.50

$245,343.51

$786,309.14

$6,478,625.40

98.2%

Home & Kitchen

$211,844.40

$302,583.00

$250,496.60

$20,254.12

$785,178.12

$6,504,845.49

0.0%

Beauty & Personal Care

$137,681.76

$344,725.35

$283,044.44

$19,541.50

$784,993.05

$4,089,562.28

0.0%

Clothing, Shoes & Jewelry

$181,033.73

$337,521.83

$231,948.70

$31,334.49

$781,838.75

$11,280,830.20

0.1%

Home & Kitchen

$221,272.17

$225,387.73

$212,223.60

$122,492.57

$781,376.07

$1,904,191.18

0.0%

Grocery & Gourmet Food

$200,975.99

$361,835.32

$135,352.03

$82,912.67

$781,076.01

$1,382,080.93

7.2%

Grocery & Gourmet Food

$289,786.89

$386,726.07

$103,266.86

$0.00

$779,779.82

$8,783,497.69

98.9%

Health & Household

$206,932.38

$418,749.93

$152,776.14

$0.00

$778,458.45

$3,108,552.38

0.0%

Beauty & Personal Care

$188,504.45

$354,800.82

$233,135.36

$0.00

$776,440.63

$3,523,212.44

89.5%

Grocery & Gourmet Food

$38,494.41

$81,724.89

$179,712.37

$476,418.80

$776,350.47

$962,532.24

0.0%

Health & Household

$92,040.36

$163,319.46

$256,910.12

$263,852.89

$776,122.83

$5,033,183.32

93.1%

Pet Supplies

$184,456.96

$260,887.21

$211,066.06

$114,242.69

$770,652.92

$6,255,828.28

99.1%

Health & Household

$123,839.19

$294,366.07

$183,319.96

$164,985.76

$766,510.98

$2,731,273.63

0.0%

Clothing, Shoes & Jewelry

$56,095.16

$156,368.53

$180,063.41

$372,152.28

$764,679.38

$2,007,057.93

85.9%

Electronics

$160,862.67

$197,591.42

$405,437.11

$0.00

$763,891.20

$1,337,503.97

93.9%

Grocery & Gourmet Food

$115,698.18

$220,497.51

$112,531.44

$314,016.33

$762,743.46

$3,301,099.16

0.0%

Home & Kitchen

$113,867.99

$208,051.23

$168,994.75

$271,668.03

$762,582.00

$5,290,023.40

0.0%

Health & Household

$127,829.20

$287,850.52

$79,536.74

$267,234.74

$762,451.20

$1,353,132.96

23.4%

Tools & Home Improvement

$136,355.61

$302,798.29

$245,708.79

$77,217.03

$762,079.72

$6,754,916.31

0.0%

Beauty & Personal Care

$222,218.18

$465,549.09

$73,609.76

$0.00

$761,377.03

$1,334,837.00

0.0%

Health & Household

$220,900.15

$394,093.07

$144,555.47

$1,451.92

$761,000.61

$12,743,291.73

94.7%

Beauty & Personal Care

$173,657.48

$391,881.66

$182,580.71

$12,704.66

$760,824.51

$3,287,942.93

90.9%

Health & Household

$35,594.68

$94,801.16

$100,479.72

$529,494.90

$760,370.46

$1,312,165.39

91.8%

Grocery & Gourmet Food

$74,618.53

$120,211.24

$191,893.75

$373,596.58

$760,320.10

$4,168,663.31

100.0%

Beauty & Personal Care

$108,111.64

$239,318.88

$340,954.97

$71,653.30

$760,038.79

$3,251,658.17

0.0%

Pet Supplies

$83,931.15

$236,581.42

$307,479.98

$131,407.40

$759,399.95

$455,811.42

0.0%

Health & Household

$122,772.14

$355,224.04

$186,408.92

$94,765.25

$759,170.35

$15,200,650.44

24.6%

Patio, Lawn & Garden

$164,389.17

$545,850.44

$45,259.13

$1,876.57

$757,375.31

$1,752,774.91

0.0%

Beauty & Personal Care

$117,743.48

$256,901.65

$187,989.52

$193,990.32

$756,624.97

$918,791.42

82.7%

Books

$144,676.18

$302,917.11

$178,794.84

$129,637.94

$756,026.07

$2,480,249.67

0.0%

Office Products

$188,678.46

$224,453.69

$189,617.56

$152,770.82

$755,520.53

$1,471,620.68

0.0%

Beauty & Personal Care

$34,303.73

$78,524.74

$174,462.25

$467,605.36

$754,896.08

$90,318.11

0.2%

Grocery & Gourmet Food

$257,777.43

$232,669.65

$219,118.27

$45,214.74

$754,780.09

$7,512,464.98

99.9%

Pet Supplies

$104,374.09

$219,659.29

$98,745.50

$331,814.00

$754,592.88

$2,205,430.36

0.0%

Clothing, Shoes & Jewelry

$74,213.12

$293,241.60

$55,577.29

$330,450.25

$753,482.26

$1,977,629.17

0.0%

Electronics

$191,971.45

$433,192.12

$128,035.61

$0.00

$753,199.18

$2,409,819.28

92.0%

Grocery & Gourmet Food

$158,127.81

$251,493.13

$109,559.32

$233,899.88

$753,080.14

$6,776,038.73

99.5%

Pet Supplies

$158,212.03

$381,192.55

$193,538.52

$19,183.37

$752,126.47

$15,011,752.93

45.9%

Clothing, Shoes & Jewelry

$142,700.87

$212,921.38

$287,747.81

$107,979.85

$751,349.91

$19,642,647.32

99.9%

Grocery & Gourmet Food

$212,230.86

$372,128.17

$130,817.97

$35,351.95

$750,528.95

$1,482,833.67

0.1%

Grocery & Gourmet Food

$107,912.70

$240,743.55

$173,039.34

$228,162.62

$749,858.21

$3,145,156.00

0.0%

Beauty & Personal Care

$113,665.74

$231,573.27

$36,144.37

$368,471.71

$749,855.09

$576,942.32

0.0%

Grocery & Gourmet Food

$71,802.57

$231,890.30

$260,761.06

$184,359.25

$748,813.18

$13,404,443.38

96.0%

Health & Household

$115,849.52

$233,281.11

$369,842.31

$29,520.11

$748,493.05

$11,713,769.02

80.4%

Grocery & Gourmet Food

$73,200.61

$258,946.85

$229,178.29

$186,415.74

$747,741.49

$1,116,896.00

0.0%

Health & Household

$59,636.33

$178,963.82

$447,388.17

$60,281.28

$746,269.60

$3,248,268.40

86.5%

Tools & Home Improvement

$115,496.48

$201,473.65

$346,348.00

$82,772.52

$746,090.65

$19,246,730.10

79.6%

Tools & Home Improvement

$104,813.62

$169,219.61

$201,585.01

$270,203.96

$745,822.20

$4,294,696.29

0.0%

Kitchen & Dining

$147,808.42

$308,442.66

$219,547.25

$69,569.88

$745,368.21

$2,540,901.12

0.0%

Beauty & Personal Care

$261,449.01

$329,505.75

$153,347.40

$0.00

$744,302.16

$10,453,621.83

97.6%

Health & Household

$91,080.95

$161,503.19

$434,929.12

$56,074.04

$743,587.30

$2,023,662.19

0.0%

Home & Kitchen

$167,647.56

$214,181.15

$125,747.79

$235,639.40

$743,215.90

$1,662,884.89

0.0%

Beauty & Personal Care

$101,877.05

$166,605.08

$295,623.19

$177,709.21

$741,814.53

$4,787,533.23

100.0%

Beauty & Personal Care

$96,954.19

$211,580.48

$199,099.70

$230,779.73

$738,414.10

$1,628,720.36

0.0%

Industrial & Scientific

$252,910.29

$281,375.94

$118,269.35

$84,204.07

$736,759.65

$61,528,148.22

77.5%

Home & Kitchen

$115,816.65

$289,926.15

$182,891.16

$147,904.35

$736,538.31

$3,073,914.63

0.3%

Home & Kitchen

$142,667.68

$340,254.13

$23,193.36

$229,561.00

$735,676.17

$3,259,906.01

0.0%

Beauty & Personal Care

$224,140.46

$479,976.63

$25,562.31

$5,287.93

$734,967.33

$1,594,365.85

0.1%

Pet Supplies

$143,714.40

$589,847.10

$0.00

$733,561.50

$3,959,532.58

0.0%

Health & Household

$134,905.51

$261,000.10

$335,036.37

$72.04

$731,014.02

$65,572,340.02

58.2%

Video Games

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Methodology

You should be aware that these are only estimates. I’ll explain our estimates and our source of data and let you determine yourself how reliable this is. Even if we’re 25% off, in the hands of the right person, this is incredibly valuable information.

Top Search terms from Amazon’s brand analytics and checked with Helium 10 to get monthly search estimates.

Estimate Cost Per Click from Amazon’s Advertising API.

Click through rate from hundreds of advertising campaigns from our own accounts.

SmartScout data ties all Amazon products back to the brand.

SmartScout’s

AdSpy

checks top search terms and finds a brand/products win percentage.

We then are combining all the data points SmartScout is tracking to present this data. Note this is only for ads on the front page of search terms. It does not include Sponsored Display, Product Targeting and Amazon DSP advertising.

Insights on Amazon’s investment in it’s own Private Label Brands

What’s the most obvious thing to point out is all the placements Amazon buys from itself. Many of the brands in the top 100 are also Amazon owned. Like Solimo, Mama Bear, Simple Joys and hundreds of others.

Sources say that they do not pay for these placements. This large use of advertising at no cost can raise concerns on the fairness of the marketplace. They are generating millions of impressions of their products while competitors can't do the same. If you want to learn more read here.

General Insights

There are 1,300 brands that are spending over $1m a year. There are 14,000 that are spending close to $100k a year.

Among the top spenders, well known brands seem to be doing quite a bit. Huggies, HP, Duracell, Gatorade. There’s also a healthy mix of Amazon native brands. Some brands are not advertising in all easily available spots. Sponsored Brands and Sponsored Video do not have the same level of investment.

Want to see more like this from SmartScout?

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